The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life / Edition 2

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Overview

One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.

Disc. sociological principles incl. efficiency, predictability, control, calculability, etc.

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Product Details

  • ISBN-13: 9780803990777
  • Publisher: SAGE Publications
  • Publication date: 10/28/1995
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 265

Table of Contents

An Introduction to McDonaldization

McDonaldization and Its Precursors

Efficiency

Calculability

Predictability

Control

The Irrationality of Rationality

Frontiers of McDonaldization

McDonaldization in a Changing World

Dealing with McDonaldization

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