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The Mcdonaldization Thesis / Edition 1

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Overview

In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'McDonaldization'.

Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been 'McDonaldized'. The second part demonstrates the empirical reach of the 'McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond 'McDonaldization' to the worlds of 'new means of consumption' and the postmodern perspectives that best illuminate them. The author

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Editorial Reviews

From the Publisher
'Ritzer here revisits and extends the ground-breaking theory he first fully expounded in 1993 in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds....

This is exciting, readable, provocative modern sociology that sets out to challenge the dominant trends in the construction of our brave new global world....

His work constitutes a serious academic challenge from within the very heartland of McDonaldisation and I highly recommend it to those who want to gain a perspective on post-modern society (and

sociology)' - Self & Society

'The new book will underline the importance and usefulness of the concept of McDonaldization and I fully expect that it will become a standard topic for years to come.. Fascinating, it will make an ideal focus for lectures, seminars and so on' - Alan Bryman, Loughborough University

&'grave;McDonaldization' I came to appreciate long ago - it is by now a household term!' Professor Zygmunt Bauman, Department of Sociology, University of Leeds.

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Product Details

  • ISBN-13: 9780761955405
  • Publisher: SAGE Publications
  • Publication date: 12/19/1997
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 220
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.46 (d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in Australia. His best-known work, The McDonaldization of Society, has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the author of a series best-selling social theory textbooks for McGraw-Hill; McDonaldization: The Reader; and other works of critical sociology related to the McDonaldization thesis, including A Critique of the Global Credit Card Society, Enchanting a Disenchanted World, The Globalization of Nothing, Globalization: A Basic Text, and The Outsourcing of Everything. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), and the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2014 he published the second edition of Introduction to Sociology with SAGE.

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Table of Contents

Introduction: McDonaldization and Beyond
THEORETICAL ISSUES
Mannheim's Theory of Rationalization
An Alternative Resource for the McDonaldization Thesis?
The McDonaldization of American Sociology
A Metasociological Analysis
Munch(ing) on the McDonald(ization) of Social Theory
THE EXPANSION OF MCDONALDIZATION
McJobs
McDonaldization and its Relationship to the Labor Process
McDonaldization
The New American Menace
Globalization, McDonaldization and Americanization
Credit Cards, Fast-Food Restaurants and Increasing Rationalization
THE NEW MEANS OF CONSUMPTION
The New Means of Consumption
A Postmodern Analysis
'McDisneyization' and 'Post-Tourism'
Complementary Perspectives on Contemporary Tourism
McUniversity in the Postmodern Consumer Society
Dealing with the New Means of Consumption
MCDONALDIZATION REDUX
Some Concluding Thoughts on the McDonaldization Thesis
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