McDonald's: Behind the Arches

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McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

The phenomenal ...

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More About This Book

Overview

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

The phenomenal business success story behind the building of a multibillion-dollar corporation that has influenced the very culture of America.

Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Love presents a completely revised and updated version of the history behind the voracious hamburger empire. (Aug.)
Library Journal
``The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneursnot several, but hundreds of them.'' This work is not the story of Ray Kroc, McDonald's colorful founder, but that of all of the individuals, including the McDonald brothers, suppliers, financiers, franchisees, as well as the early employees, who made McDonald's the undisputed champion of the fast food industry. The complex financial arrangements that were necessary to McDonald's success are made clear, as is the company's commitment to quality, service, and cleanliness. This entertaining work is highly recommended for most public and academic libraries. Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
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Product Details

  • ISBN-13: 9780553051278
  • Publisher: Random House Publishing Group
  • Publication date: 10/1/1986
  • Pages: 296

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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted May 17, 2000

    McDonald's sucess is the story of Ray Kroc

    McDonald's sucess is driven by the shrewd business leadership and tough love of Ray Kroc. Without the help and vision of Ray Kroc, the McDonald's corporation would not have been so successful. Book sometimes seems too repetitive with this point though.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 14, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 19, 2011

    No text was provided for this review.

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