The McGraw-Hill 36-Hour Course Product Development / Edition 1

The McGraw-Hill 36-Hour Course Product Development / Edition 1

by Andrea Belz
     
 

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ISBN-10: 0071743871

ISBN-13: 9780071743877

Pub. Date: 12/01/2010

Publisher: McGraw-Hill Professional Publishing

Learn the Secrets Behind World-Class Product Development

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.

The McGraw-Hill 36-Hour

Overview

Learn the Secrets Behind World-Class Product Development

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:

  • Creating a value proposition that motivates a customer to buy your new product
  • Protecting intellectual property to sustain a competitive advantage
  • Creating a budget and securing the capital you need
  • Managing the design, fabrication, integration, and delivery processes
  • Master the essentials of product development
  • Maximize your study time
  • Measure your progress with chapter tests and a free online exam
  • Earn a Certificate of Achievement online

Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

Product Details

ISBN-13:
9780071743877
Publisher:
McGraw-Hill Professional Publishing
Publication date:
12/01/2010
Series:
McGraw-Hill 36-Hour Courses Series
Pages:
256
Sales rank:
548,327
Product dimensions:
6.96(w) x 11.32(h) x 0.63(d)

Related Subjects

Table of Contents

Part 1 - Planning: Dress for Success

Chapter 1. Inception

Chapter 2. Strategy

Chapter 3. Marketing

Chapter 4. Value Propositions

Chapter 5. Intellectual Property

Chapter 6. Funding

Part 2 - Implementation: It Ain't Over 'Til It's Over

Chapter 7. Organizations

Chapter 8. Milestones

Chapter 9. Design

Chapter 10. Fabrication, Integration, and Delivery

Chapter 11. Launch

Chapter 12. Wrap-Up

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