Mcluhan And Baudrillard

Mcluhan And Baudrillard

by Gary Genosko
     
 

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that

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Overview

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

Product Details

ISBN-13:
9780415190619
Publisher:
Taylor & Francis
Publication date:
04/08/1999
Pages:
150
Product dimensions:
6.14(w) x 9.21(h) x 0.38(d)

Table of Contents

Acknowledgments
Introduction1
1Before the letter18
2The end of the book and the beginning of television36
3Mac52
4Massage and semiurgy64
5More McLuhan than McLuhan77
6Galaxies of simulacra99
Conclusion118
References123
Name index134
Subject index137

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