McLuhan / Edition 1

McLuhan / Edition 1

by W. Terrence Gordon
     
 

ISBN-10: 1441143807

ISBN-13: 9781441143808

Pub. Date: 02/25/2010

Publisher: Bloomsbury Academic

Continuum's Guides for the Perplexed are clear, concise and accessible introductions to thinkers, writers and subjects that students and readers can find especially challenging. Concentrating specifically on what it is that makes the subject difficult to grasp, these books explain and explore key themes and ideas, guiding the reader towards a thorough understanding

…  See more details below

Overview

Continuum's Guides for the Perplexed are clear, concise and accessible introductions to thinkers, writers and subjects that students and readers can find especially challenging. Concentrating specifically on what it is that makes the subject difficult to grasp, these books explain and explore key themes and ideas, guiding the reader towards a thorough understanding of demanding material.

Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

Read More

Product Details

ISBN-13:
9781441143808
Publisher:
Bloomsbury Academic
Publication date:
02/25/2010
Series:
Guides for the Perplexed Series
Edition description:
New Edition
Pages:
216
Product dimensions:
5.40(w) x 8.40(h) x 0.70(d)

Related Subjects

Table of Contents

Preface vii

Chapter 1 Background, Context, Definitions, and ... Stumbling Blocks 1

Chapter 2 Literary Links 29

Chapter 3 From Madison, Wisconsin to Madison Avenue: The Mechanical Bride and Her Electrical Brood 70

Chapter 4 From Media as Political Forms to Understanding Media 84

Chapter 5 McLuhan's Tool Box: From Through the Vanishing Point to Laws of Media 119

Chapter 6 Using McLuhan's Tools 151

Notes 178

References 189

Further Readings 193

Index 199

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >