McLuhan / Edition 1

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Overview

Continuum's Guides for the Perplexed are clear, concise and accessible introductions to thinkers, writers and subjects that students and readers can find especially challenging. Concentrating specifically on what it is that makes the subject difficult to grasp, these books explain and explore key themes and ideas, guiding the reader towards a thorough understanding of demanding material.

Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

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Product Details

  • ISBN-13: 9781441143808
  • Publisher: Bloomsbury Academic
  • Publication date: 2/25/2010
  • Series: Guides for the Perplexed Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 216
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.70 (d)

Meet the Author

W. Terrence Gordon is Professor Emeritus at Dalhousie University, Halifax, Nova Scotia, Canada and Part-time lecturer in Linguistics at St. Mary's University, Halifax. He isthe author of the three titles on McLuhan and the editor of the critical editions of his Understanding Media (2003), McLuhanUnbound (2005), and The Classical Trivium: The Place of Thomas Nashe in the Learning of his Time (2006). His McLuhan for Beginners brought him the invitation from the McLuhan family to write his biography: Marshall McLuhan: Escape into Understanding, critically acclaimed in The New York Times and many other sources.Professor Gordon is also the librettist of a multimedia opera about McLuhan. His Everyman's Joyce is scheduled for release this month.

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Table of Contents

Preface vii

Chapter 1 Background, Context, Definitions, and ... Stumbling Blocks 1

Chapter 2 Literary Links 29

Chapter 3 From Madison, Wisconsin to Madison Avenue: The Mechanical Bride and Her Electrical Brood 70

Chapter 4 From Media as Political Forms to Understanding Media 84

Chapter 5 McLuhan's Tool Box: From Through the Vanishing Point to Laws of Media 119

Chapter 6 Using McLuhan's Tools 151

Notes 178

References 189

Further Readings 193

Index 199

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