Mcquail's Mass Communication Theory / Edition 5

Paperback (Print)
Rent
Rent from BN.com
$21.23
(Save 67%)
Est. Return Date: 08/18/2013
FREE return shipping at the end of rental period How Textbook Rentals Work
Buy New
Buy New from BN.com
$57.55
(Save 10%)
Eligible for FREE SHIPPING details
Usually ships within 24 hours details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Paperback)
  • All (26) from $1.99   
  • New (5) from $6.00   
  • Used (21) from $1.99   

More About This Textbook

Overview

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, Mc Quail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Read More Show Less

Product Details

  • ISBN-13: 9781412903721
  • Publisher: SAGE Publications
  • Publication date: 4/28/2005
  • Edition description: Fifth Edition
  • Edition number: 5
  • Pages: 624
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.40 (d)

Table of Contents

PART ONE: PRELIMINARIES Introduction to the Book The Rise of Mass Media PART TWO: THEORIES Concepts and Models for Mass Communication Theory of Media and Theory of Society Mass Communication and Culture New Media - New Theory?
Normative Theory of Media and Society PART THREE: STRUCTURES Media Structure and Performance Principles and Accountability Media Economics and Governance Global Mass Communication PART FOUR: ORGANIZATIONS The Media Organization Pressures and Demands The Production of Media Culture PART FIVE: CONTENT Media Content Issues, Concepts and Methods of Analysis Media Genres and Texts PART SIX: AUDIENCES Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and Models of Media Effects Socio-Cultural Effects News, Public Opinion and Political Communication Epilogue The Future of Mass Communication

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)