Me 2.0: Build a Powerful Brand to Achieve Career Success

Overview


The handbook for surviving and thriving in the digital age. Highlights include:
  • An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
  • Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
  • A ...
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Overview


The handbook for surviving and thriving in the digital age. Highlights include:
  • An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
  • Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
  • A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
  • Proven advice on branding from leading industry experts.
  • Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
  • Strategies for creating an online and offline presence for career protection and self-promotion.
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Editorial Reviews

Library Journal

In these uncertain times, new graduates and the newly unemployed need to manage their online images to find employment. This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or "how we market ourselves to others." Although he did not create the concept, Schawbel has successfully used e-marketing strategies, including many web 2.0 social networking technologies, such as blogs, wikis, and podcasts, to advance his career. He has also established himself as an authority in assisting others with these goals through his four-step method, i.e., discovering, creating, communicating, and maintaining individuals' personal brands. This enjoyable read is enhanced by gray-shaded informational sidebars, a glossary, and many testimonials about the success of Schawbel's method. Well suited to both students and the general public, this timely title is also recommended for human resource and recruiting professionals.
—Caroline Geck

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Product Details

  • ISBN-13: 9781427798206
  • Publisher: Kaplan Publishing
  • Publication date: 3/31/2009
  • Edition description: Original
  • Pages: 256
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.

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Table of Contents

Foreword by William Arruda ix

Introduction xiii

Part I The Rise of Personal Branding xvii

Chapter 1 The Brand Called You! 1

Chapter 2 Millennials Enter the Workforce 23

Chapter 3 Introducing Commander You! 29

Chapter 4 The Many Aspects of Personal Branding 41

Part II Command Your Career in Four Steps 81

Chapter 5 Step 1-Discover Your Brand 83

Chapter 6 Step 2-Create Your Brand 121

Chapter 7 Step 3-Communicate Your Brand 155

Chapter 8 Step 4-Maintain Your Brand 171

Part III Now You Have Command 187

Chapter 9 Your Entrepreneurial Conquest 189

Chapter 10 Life-Changing Results 201

Acknowledgments 211

Personal Branding Glossary 215

About the Author 225

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Sort by: Showing all of 6 Customer Reviews
  • Posted January 3, 2011

    more from this reviewer

    Useful Gen-Y guide to creating a personal brand online

    Dan Schawbel's book teaches college students and those who are new to the world of work how to build and promote their personal brands so they can approach the job market with confidence instead of fear. While the book targets Gen Y, other age groups can benefit from Schawbel's detailed advice on building a personal brand by using various online tools. A personal brand not only helps you get hired - even for a first job - and move up the ladder, it also leads to opportunities and advancement. Even though people often regard a "me, me, me" attitude and self-promotion as negative, Schawbel assures you that it makes sense to focus on yourself as you build your brand. After all, you are the best person to advertise your abilities and expertise. getAbstract finds that this book provides in-depth instructions for developing your personal reputation and brand without making you feel like an egotistical self-promotion machine.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 20, 2010

    Typical self-help book

    The three most important ways to do this.
    The four most important ways to do that.
    The five most important ways to do this other thing.
    The six most important things to know in order to do whatever....
    Bla Bla Bla Bla.
    Forget it.
    It is the usual B.S.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted September 19, 2009

    more from this reviewer

    Looking to survive and thrive in today's marketplace? Read and apply this book.

    If you are looking for a job, trying to get ahead at work or representing your own small business you MUST brand yourself. Want to know how? Read this book now.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 1, 2009

    No text was provided for this review.

  • Anonymous

    Posted September 4, 2010

    No text was provided for this review.

  • Anonymous

    Posted October 7, 2010

    No text was provided for this review.

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