Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success

by Dan Schawbel
     
 

The handbook for surviving and thriving in the digital age. Highlights include:
  • An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
  • Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
  • A

Overview


The handbook for surviving and thriving in the digital age. Highlights include:

  • An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
  • Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
  • A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
  • Proven advice on branding from leading industry experts.
  • Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
  • Strategies for creating an online and offline presence for career protection and self-promotion.

Editorial Reviews

Library Journal

In these uncertain times, new graduates and the newly unemployed need to manage their online images to find employment. This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or "how we market ourselves to others." Although he did not create the concept, Schawbel has successfully used e-marketing strategies, including many web 2.0 social networking technologies, such as blogs, wikis, and podcasts, to advance his career. He has also established himself as an authority in assisting others with these goals through his four-step method, i.e., discovering, creating, communicating, and maintaining individuals' personal brands. This enjoyable read is enhanced by gray-shaded informational sidebars, a glossary, and many testimonials about the success of Schawbel's method. Well suited to both students and the general public, this timely title is also recommended for human resource and recruiting professionals.
—Caroline Geck

Product Details

ISBN-13:
9781427798206
Publisher:
Kaplan Publishing
Publication date:
03/31/2009
Edition description:
Original
Pages:
256
Product dimensions:
5.90(w) x 8.90(h) x 0.50(d)

Meet the Author

Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >