Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future [NOOK Book]

Overview

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. “The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
- Gary Vaynerchuk, best-selling author of Crush It With record unemployment and a volatile economy, Dan Schawbel’s powerful message about personal branding is essential for anyone seeking to achieve success ...
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Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future

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NOOK Book (eBook - Revised)
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Overview

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. “The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
- Gary Vaynerchuk, best-selling author of Crush It With record unemployment and a volatile economy, Dan Schawbel’s powerful message about personal branding is essential for anyone seeking to achieve success in today’s difficult job market. Me 2.0 offers a proven plan for creating a strong and effective personal brand. By focusing on the 80 million members of “Generation Y,” Me 2.0 shows job seekers innovative ways to separate themselves from the competition and how to have jobs look for them by creating an impactful personal brand. Me 2.0 demonstrates to job seekers how to leverage the power of online media for personal empowerment and career success. Schawbel outlines his unique four-step process for discovering, creating, communicating, and maintaining a personal brand. Schawbel also gives inside tips on how to use blogs, videos, and social networking to find careers based on both passion and experience. A companion website, personalbranding.com, includes information needed to build a personal brand and public persona that yield recognition and job placement.
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Editorial Reviews

From the Publisher
“This book offers a comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.” - The Washington Post (2011 Summer Reading List For Business Leaders)

“It contains practical ways of harnessing online tools to professional advantage.” - The Financial Times
“You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”   - FoxBusiness.com
Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.” - Entrepreneur

Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.” - The New York Post

Me 2.0 provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit.” - Fast Company

“A very detailed and comprehensive guide to employing a full arsenal of mostly online tools - including social networking - to develop a public persona that will enable you to be the go-to person for your area of expertise.” - Miami Herald

“This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel’s concept of personal branding, or ‘how we market ourselves to others.” - Library Journal

“Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand.” - Daniel H. Pink, New York Times bestselling author of A Whole New Mind 

“The Business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.” - Gary Vaynerchuk, host and founder of Wine Library TV  

“[Me 2.0]  is well written and logically organized. The book also includes a glossary that is accurate and concise. This was an added feature that added value to the book as a whole.” - ZDNet
 

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Product Details

  • ISBN-13: 9781607148128
  • Publisher: Kaplan Publishing
  • Publication date: 2/10/2011
  • Sold by: Kaplan, Inc.
  • Format: eBook
  • Edition description: Revised
  • Pages: 288
  • Sales rank: 286,263
  • File size: 4 MB

Meet the Author

Dan Schawbel is the leading personal branding expert for Gen-Y.  Fast Company calls Dan a "personal branding force of nature."  Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog is consistently ranked in the top 100 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers.  Dan publishes Personal Branding Magazine, is the head judge for the Personal Brand Awards and directs Personal Branding TV. He has written articles for major magazines and online resources such as BrandWeek Magazine, PRWeek, About.com, T & D Magazine, Advertising Age, and The American Marketing Association.  He is a frequent media commentator, cited in such outlets as Fast Company, ABC News, Young Money Magazine, BNET, ReadWriteWeb, Marketing News, Brand Strategy Magazine (UK) and Yahoo! Finance.  He has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget.  He is on the board of advisers for a geo-social network company called ((Echo)) MyPlace. Also, Dan is keynote speaker at colleges and universities and helps individuals and companies with branding. Dan graduated Magna Cum Laude from Bentley College in 2006.
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Customer Reviews

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