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Some Wall Street millennials might scoff at the idea of a business success tutorial written by a KISS frontman, but Gene Simmons has more than platinum records to make his case. In addition to 100 million CD and DVD sales, the KISS Demon with the giant tongue manages thousands of licensed merchandise items, owns a restaurant chain, a professional sports team, a record company, and two hit reality shows. And he does it himself, without a personal assistant and very few gophers. It's no wonder that Forbes honored him with a lifetime achievement award and why readers (and KISS ticket buyers) will flock to lap up his wisdom. An offbeat, on key heavy metal entrepreneur tells all.