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Call them Millennials, Gen Yers, or MySpacers-but pay attention! Millennials (those born after 1979) are different from their predecessors; not only do they use their time differently, but they seek to create content, are bored if not multitasking, are far from private, and are always online. Rosen (psychology, California State Univ.; coauthor, TechnoStress: Coping with Technology @ Work @ Home @ Play) offers a well-documented comparison between and among baby boomers (b. 1946-64), Gen Xers (b. 1965-79), and Millennials-their values, career goals, loyalties, workplace styles, and more. When not on social-networking sites like MySpace or Facebook, Millennials are IM'ing, conducting research online, visiting the virtual world Second Life, or playing video games-sometimes all at the same time. Interestingly, Millennials also value their parents' opinions and are career- and college-focused, emotionally open, and very social. Rosen advises parents to be proactive and to learn how to avoid problems before they start-e.g., by placing the family computer in a common area of the home, setting limits, using MySpace themselves, and talking with and listening to their kids even more. Highly recommended.