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Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More with Less Effort
     

Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More with Less Effort

by Doug Hall, Jeffrey Stamp (With), Sergio Zyman (Foreword by)
 

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and

Overview


This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not: "guru opinions." After reading Meaningful Marketing, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Product Details

ISBN-13:
9781578601783
Publisher:
Clerisy Press
Publication date:
09/15/2004
Pages:
286
Product dimensions:
6.22(w) x 9.08(h) x 1.07(d)

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