Measure Up!: Yardsticks for Continuous Improvement / Edition 2

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Leading consultants argue that few areas are as important as measurement, yet it remains one of the weakest areas in management today.
Based on discussions with managers from a broad range of industries in the US and Europe, this book shows managers how to:

  • Measure what is important to their customers.
  • Motivate their organizations.
  • Identify and eliminate waste of both time and resources.
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Editorial Reviews

From the Publisher
"Finally! a practical book from practical people about management'smost powerful tool - measurement. Hats off to Richard Lynch andKelvin Cross for a long overdue job well done." TomPeters.

"Outstanding. Finally a book that doesn't stop at what's wrongwith the traditional ways of measuring success. Richard Lynch andKelvin Cross present a clear and consistent approach to changingobsolete corporate yardssticks. Measure Up! should berequired reading for any manager concerned with improvementstrategies and organizational learning." Ray Stata, President,Analog Devices.

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Product Details

  • ISBN-13: 9781557867186
  • Publisher: Wiley
  • Publication date: 11/23/1995
  • Edition description: REV
  • Edition number: 2
  • Pages: 268
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.61 (d)

Meet the Author

Richard Lynch ( is a partner at Results-Based Leadership, Inc. Kelvin Cross is a partner at at Corporate Renaissance Inc.

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Table of Contents




1. Do Your Yardsticks Measure Up?.

2. Taking of the Blinders.

3. Dynamic Strategies need Dynamic Yardsticks.

4. The Eyes of the Customer.

5. Down to Brass Racks.

6. Performance that Counts to the Customer.

7. Performance that Counts to the Bottom Line.

8. Custom Railoring Performance Measures.

9. Altering the corporate Mindset.

10. Mending and Remodeling Related Systems.





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