Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

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by Katie Delahaye Paine
     
 

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In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social

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Overview

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

  • Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
  • Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
  • Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

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Product Details

ISBN-13:
9781118016329
Publisher:
Wiley
Publication date:
02/14/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
272
Sales rank:
1,012,382
File size:
1 MB

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