Measurement Errors in Surveys / Edition 1

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Reflects emerging principles and trends. Documents the current state of measurement errors in surveys; reports new research findings; promotes interdisciplinary exchanges in numerous approaches in assessing, modeling and reducing measurement inaccuracies in surveys. Features sections on the questionnaire, respondents and responses, interviewers and other means of data collection, the respondent-interviewer relationship, the effects of measurement errors on estimation and data analysis.
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Editorial Reviews

Documents the current state of the field, reports new research findings, and promotes interdisciplinary exchanges in modeling, assessing, and reducing measurement errors in surveys. The 32 contributed chapters are arranged within five sections: the questionnaire; respondents and responses; interviewers and other means of data collection; measurement errors in the interview process; and modeling measurement errors and their effects on estimation and data analysis. The chapters are based on papers presented at the International Conference on [title] held in Tucson, Arizona, November 1990. Annotation c. Book News, Inc., Portland, OR (
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Product Details

Meet the Author

About the editors PAUL P. BIEMER has been Principal Scientist at Research Triangle Institute since 1991. His prior experience includes: Head of the Department of Experimental Statistics and Director of the University Statistics Center at New Mexico State University (1986?91) and administrator/researcher at the U.S. Bureau of the Census (1978?86).

ROBERT M. GROVES is presently Associate Director for Statistical Design, Methodology, and Standards, Department of Commerce, U.S. Bureau of the Census. He has taught at the University of Michigan since 1975 and is author of several books, the most recent of which is Survey Errors and Survey Costs (Wiley, 1989).

LARS E. LYBERG is Head of the Secretariat for International Research at Statistics Sweden, Stockholm, Sweden, where he has worked since 1968. He is also Chief Editor of the Journal of Official Statistics. Dr. Lyberg is President-Elect (1993) of the International Association of Survey Statisticians.

NANCY A. MATHIOWETZ is Special Assistant Director for Statistical Design, Methodology, and Standards at the U.S. Bureau of the Census. Prior to joining the Census Bureau in 1990, Dr. Mathiowetz worked at Westat and the Agency for Health Care Policy and Research.

SEYMOUR SUDMAN is the Walter A. Stellner Professor of Marketing and Deputy Director of the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is past President of the American Association for Public Opinion Research.

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Table of Contents

1 Measurement error across disciplines 1
2 The current status of questionnaire design 29
3 Response alternatives : the impact of their choice and presentation order 41
4 Context effects in the general social survey 57
5 Mode effects of cognitively designed recall questions : a comparison of answers to telephone and mail surveys 73
6 Nonexperimental research on question wording effects : a contribution to solving the generalizability problem 95
7 Measurement errors in business surveys 113
8 Recall error : sources and bias reduction techniques 127
9 Measurement effects in self vs. proxy response to survey questions : an information-processing perspective 145
10 An alternative approach to obtaining personal history data 167
11 The item count technique as a method of indirect questioning : a review of its development and a case study application 185
12 Toward a response model in establishment surveys 211
13 Data collection methods and measurement error : an overview 237
14 Reducing interviewer-related error through interviewer training, supervision, and other means 259
15 The design and analysis of reinterview : an overview 279
16 Expenditure diary surveys and their associated errors 303
17 A review of errors of direct observation in crop yield surveys 327
18 Measurement error in continuing surveys of the grocery retail trade using electronic data collection methods 347
19 Conversation with a purpose - or conversation? : interaction in the standardized interview 367
20 Cognitive laboratory methods : a taxonomy 393
21 Studying respondent-interviewer interaction : the relationship between interviewing style, interviewer behavior, and response behavior 419
22 The effect of interviewer and respondent characteristics on the quality of survey data : a multilevel model 439
23 Interviewer, respondent, and regional office effects on response variance : a statistical decomposition 463
24 Approaches to the modeling of measurement errors 487
25 A mixed model for analyzing measurement errors for dichotomous variables 517
26 Models for memory effects in count data 531
27 Simple response variance : estimation and determinants 551
28 Evaluation of measurement instruments using a structural modeling approach 575
29 A path analysis of cross-national data taking measurement errors into account 599
30 Regression estimation in the presence of measurement error 617
31 Chi-squared tests with complex survey data subject to misclassification error 637
32 The effect of measurement error on event history analysis 665
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