BN.com Gift Guide

Measuring the Networked Nonprofit: Using Data to Change the World [NOOK Book]

Overview

The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and ...

See more details below
Measuring the Networked Nonprofit: Using Data to Change the World

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$19.49
BN.com price
(Save 44%)$34.95 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.


  • A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
  • Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
  • Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Read More Show Less

Product Details

  • ISBN-13: 9781118238813
  • Publisher: Wiley
  • Publication date: 10/5/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 336
  • Sales rank: 837,940
  • File size: 6 MB

Meet the Author

—Brian Solis, bestselling author, The End of Business as Usual and Engage!

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Read More Show Less

Table of Contents

Figures and Tables xi

Foreword by Laura Arrillaga-Andreessen xiii

Preface: The Queen of Nonprofi ts Meets the Goddess of Measurement xvii

Acknowledgments xxiii

The Authors xxvii

PART ONE : Introduction of Concepts 1

ONE The Secret Sauce for Nonprofi ts: Networked Strategies + Measurement = Amazing Success 3

TWO The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13

PART TWO : Basic Measurement Principles, How-Tos, and Best Practices 27

THREE Creating a Data-Informed Culture: How Your Organization

Can Embrace the Data and Use What It Can Teach You 29

FOUR Measurement Is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41

FIVE Don’t Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59

SIX The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77

SEVEN How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99

EIGHT Measurement Tools: How to Choose and Use the Right Tool for the Job 119

NINE Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151

PART THREE : Advanced Measurement Concepts and Practices for Networked Nonprofits 171

TEN Measuring What Really Matters: The Importance and Measurement of Relationships 173

ELEVEN Understanding, Visualizing, and Improving Networks 187

TWELVE Influence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203

THIRTEEN How to Be Naked and Measure It: Transparency Is a Networked Nonprofit’s Best Friend 221

FOURTEEN Measuring the Impact of the Crowd 235

Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245

Appendix A: Measuring Relationships and Relationship Research 247

Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251

Appendix C: Social Media Measurement Checklist 255

Appendix D: A Checklist for Monitoring Services 261

Notes 269

Glossary 281

Resources for Tools, Tutorials, and Assistance 287

Index 289

F I G U R E S A N D T A B L E S

FIGURES

1.1 Carie Lewis and Bella Celebrate 4

1.2 The HSUS’s Million Fan Campaign Facebook Page 6

2.1 Wendy Harman Tweets About the American Red Cross 16

5.1 The Theory of Change of Grantmakers for Effective Organizations 73

6.1 Grist’s Ladder of Engagement 80

6.2 Farming Is the New Hipster Occupation of Choice 83

6.3 Invisible Dogs Pledge Form 89

7.1 Autism Speaks’ E-Mail Open Rates 106

8.1 NTEN Journal Survey 124

8.2 Feeding America’s: Social Listening Dashboard 132

8.3 Feeding America’s Facebook Tracking 141

9.1 A Hospital’s Spider Chart 154

9.2 The Humane Society’s Infographic to Report Results 165

9.3 Beth Kanter’s Facebook Insights Dashboard 166

11.1 Social Network Analysis Map of Tech Soup 197

11.2 Using Sticky Notes to Map National Wildlife Foundation’s Social Network 199

12.1 Keywords That the Blue Key Campaign Used to Identify Influencers in Traackr 210

12.2 Blue Key Campaign Metrics for Tracking Twitter Data 212

12.3 The Blue Key Team Uses Google Analytics to Analyze Web Traffic 213

TABLES

4.1 Matching Measurement Tools with Objectives 52

5.1 Planning the Value of Social Media 68

8.1 Selecting Measurement Tools to Measure Your Goals 122

8.2 Comparison of Survey Tools 127

8.3 Comparison of Manual and Automated Media Content Analysis 133

B.1 Crawl, Walk, Run, Fly Assessment Tool 251

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)