Measuring the Networked Nonprofit: Using Data to Change the World / Edition 1

by Beth Kanter, Katie Delahaye Paine

Overview

The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.

 

• A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
  
• Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
  
• Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Product Details

ISBN-13:	9781118137604
Publisher:	Wiley
Publication date:	10/09/2012
Pages:	336
Product dimensions:	6.90(w) x 9.20(h) x 0.80(d)

About the Author

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

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Table of Contents

Figures and Tables xi

Foreword by Laura Arrillaga-Andreessen xiii

Preface: The Queen of Nonprofits Meets the Goddess of Measurement xvii

Acknowledgments xxiii

The Authors xxvii

Part One : Introduction of Concepts 1

One The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3

Two The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13

Part Two : Basic Measurement Principles, How-Tos, and Best Practices 27

Three Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29

Four Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41

Five Don’t Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59

Six The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77

Seven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99

Eight Measurement Tools: How to Choose and Use the Right Tool for the Job 119

Nine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151

Part Three : Advanced Measurement Concepts and Practices for Networked Nonprofits 171

Ten Measuring What Really Matters: The Importance and Measurement of Relationships 173

Eleven Understanding, Visualizing, and Improving Networks 187

Twelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203

Thirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit’s Best Friend 221

Fourteen Measuring the Impact of the Crowd 235

Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245

Appendix A: Measuring Relationships and Relationship Research 247

Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251

Appendix C: Social Media Measurement Checklist 255

Appendix D: A Checklist for Monitoring Services 261

Notes 269

Glossary 281

Resources for Tools, Tutorials, and Assistance 287

Index 289