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Measuring the ROI of Online Press Releases
     

Measuring the ROI of Online Press Releases

by Various Contributors
 
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by

Overview

Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.

Product Details

ISBN-13:
9781257495689
Publisher:
Lulu.com
Publication date:
06/19/2012
Sold by:
LULU PRESS
Format:
NOOK Book
File size:
5 MB

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