Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics / Edition 1

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics / Edition 1

by Thomas Tullis, William Albert
     
 

Effectively measuring the usability and user experience of any product requires choosing the right metric, applying it, and using the information it reveals. This completely new and updated edition of Measuring the User Experience provides a single source of practical information to enable user experience professionals and product developers to do just that.

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Overview

Effectively measuring the usability and user experience of any product requires choosing the right metric, applying it, and using the information it reveals. This completely new and updated edition of Measuring the User Experience provides a single source of practical information to enable user experience professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into five categories: performance, issues-based, self-reported, derived, and behavioral/physiological. You’ll explore each metric and learn the best methods for collecting, analyzing, and presenting the data. You’ll find step-by-step guidance for measuring the user experience of any type of product using any type of technology.

New to this edition, you’ll find such topics as measuring emotional engagement, personas, and the Net Promoter Score. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and much more!

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Product Details

ISBN-13:
9780123735584
Publisher:
Elsevier Science
Publication date:
03/17/2008
Series:
Interactive Technologies Series
Edition description:
Older Edition
Pages:
336
Product dimensions:
7.50(w) x 9.40(h) x 0.40(d)

Related Subjects

Meet the Author

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional’s Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies.

Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company’s usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times.

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Table of Contents

Chapter 1 Introduction Chapter 2 Background Chapter 3 Planning Chapter 4 Performance Metrics Chapter 5 Issue-Based Metrics Chapter 6 Self-Reported Metrics Chapter 7 Behavioral and Physiological Metrics Chapter 8 Combined and Comparative Metrics Chapter 9 Special Topics Chapter 10 Case Studies Chapter 11 Ten Keys to Success

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