Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics / Edition 2

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics / Edition 2

by William Albert
     
 

ISBN-10: 0124157815

ISBN-13: 9780124157811

Pub. Date: 07/29/2013

Publisher: Elsevier Science

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design

…  See more details below

Overview

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. Thesecond editionpresents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

    • Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data.
    • Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system.
    • Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed.
    • Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

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    Product Details

    ISBN-13:
    9780124157811
    Publisher:
    Elsevier Science
    Publication date:
    07/29/2013
    Series:
    Interactive Technologies Series
    Pages:
    320
    Sales rank:
    629,213
    Product dimensions:
    9.10(w) x 7.40(h) x 0.50(d)

    Table of Contents

    Chapter 1 Introduction Chapter 2 Background Chapter 3 Planning Chapter 4 Performance Metrics Chapter 5 Issue-Based Metrics Chapter 6 Self-Reported Metrics Chapter 7 Behavioral and Physiological Metrics Chapter 8 Combined and Comparative Metrics Chapter 9 Special Topics Chapter 10 Case Studies Chapter 11 Ten Keys to Success

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