Meatball Sundae: Is Your Marketing Out of Sync?

( 6 )

Overview

'Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.'

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new ...

See more details below
Available through our Marketplace sellers and in stores.

Pick Up In Store Near You

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (53) from $1.99   
  • New (14) from $1.99   
  • Used (39) from $1.99   
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 14 (2 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2008

Feedback rating:

(3364)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand New, not a remainder.

Ships from: San Jose, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.00
Seller since 2009

Feedback rating:

(1513)

Condition: New
New-Fast shipping and customer satisfaction is our number 1 priority! .

Ships from: fall river, MA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.95
Seller since 2011

Feedback rating:

(148)

Condition: New
2007 Hardcover New In-Stock Ships Same Day.

Ships from: brentwood, TN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$3.99
Seller since 2014

Feedback rating:

(23)

Condition: New
New You are buying from a highly rated seller! Fast Shipping-Safe and Secure Mailer-From Ohio!

Ships from: Powell, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.25
Seller since 2010

Feedback rating:

(378)

Condition: New
2007-12-27 Hardcover New New, unread book with light shelf wear. Remainder mark.

Ships from: Amherst, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$6.64
Seller since 2010

Feedback rating:

(857)

Condition: New
Hardcover New 1591841747 Friendly Return Policy. A+++ Customer Service!

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$6.64
Seller since 2011

Feedback rating:

(665)

Condition: New
Hardcover New 1591841747 SERVING OUR CUSTOMERS WITH BEST PRICES. FROM A COMPANY YOU TRUST, HUGE SELECTION. RELIABLE CUSTOMER SERVICE! ! HASSLE FREE RETURN POLICY, SATISFACTION ... GURANTEED**** Read more Show Less

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$6.64
Seller since 2013

Feedback rating:

(340)

Condition: New
Hardcover New 1591841747! ! KNOWLEDGE IS POWER! ! ENJOY OUR BEST PRICES! ! ! Ships Fast. All standard orders delivered within 5 to 12 business days.

Ships from: Southampton, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$6.64
Seller since 2010

Feedback rating:

(639)

Condition: New
Hardcover New 1591841747! ! ! ! BEST PRICES WITH A SERVICE YOU CAN RELY! ! !

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$7.48
Seller since 2010

Feedback rating:

(1)

Condition: New
2008 Hard cover New in new dust jacket. Glued binding. Paper over boards. With dust jacket. 232 p. Contains: Illustrations. Audience: General/trade.

Ships from: Hampton, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 2
Showing 1 – 10 of 14 (2 pages)
Close
Sort by
Meatball Sundae: Is Your Marketing Out of Sync?

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.99
BN.com price
This digital version does not exactly match the physical book displayed here.

Overview

'Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.'

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands ('meatballs') that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.

The winners aren't just annoying start-ups run by three teenagers who never had a real job. You-ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend'? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.

Read More Show Less

Editorial Reviews

Publishers Weekly

Godin's latest business handbook (after Small Is the New Bigand The Dip) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies were able to get rich by making "average products for average people," but those markets have long since been sewn up; "mass is no longer achievable [or] desirable." Rather than simply rely on mass media to raise product visibility, "New Marketing" treats every aspect of interacting with customers-including customer service and the product itself-as an opportunity to "grow the organization." In order to be successful with such marketing techniques, a company must change its practices across the board. Otherwise, you're just putting whipped cream on a meatball. Godin has a perspective on everything from blogs (don't bother unless you really have something to say) to the long tail (if it's as valuable to your company as the top sellers are, why aren't you paying more attention?). His arresting conversational style is sure to once again set the business world talking. (Jan.)

Copyright 2007 Reed Business Information
Read More Show Less

Product Details

  • ISBN-13: 9781591841746
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 12/27/2007
  • Pages: 256
  • Product dimensions: 5.30 (w) x 7.34 (h) x 0.95 (d)

Meet the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Read More Show Less

Customer Reviews

Average Rating 5
( 6 )
Rating Distribution

5 Star

(6)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 7 of 6 Customer Reviews
  • Anonymous

    Posted December 29, 2012

    NURSERY

    Golddropstar

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 14, 2012

    Lionheart to sundapple

    I would never hurt you. I would love and protect you until you die.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 13, 2012

    Darksun

    A dark yellow tom pads in and meows if you need a cat that is loyal to you forever im the cat for you

    Was this review helpful? Yes  No   Report this review
  • Posted August 1, 2009

    more from this reviewer

    I Also Recommend:

    Meatball Sundae Book Review

    If you are, or planning to, market your product or service on the Internet you have to read this book. Seth Godin is a genius with coming up with memorable analogies, and "Meatball Sundae" is no exception. There are also some great examples here to back up these concepts - which are reinforced sufficiently to have staying power. I have to say that I enjoyed this book much more than "Tribes," however having read "Meatball Sundae" it has given me a deeper appreciation for "Tribes." There are some great concepts in this book with some equally great examples to reinforce these concepts. Although some visuals would have been welcomed, the content is strong enough to stand on it's own. Highly recommended.

    For a more in-depth review refer to my blog article: "Meatball Sundae Book Review" located at: http://capecodbranding.com/blog/2009/07/31/meatball-sundae-book-review/

    Was this review helpful? Yes  No   Report this review
  • Posted March 9, 2009

    more from this reviewer

    Easy guide to new marketing in the new media

    The title of Seth Godin's new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding "New Marketing" techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The "meatball" in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today's evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because "ideas that spread through groups of people are far more powerful than ideas delivered at an individual." He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 10, 2010

    No text was provided for this review.

  • Anonymous

    Posted December 7, 2009

    No text was provided for this review.

Sort by: Showing 1 – 7 of 6 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)