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Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author’s own illustrations.
After introducing the interpretation techniques of semiology, psychoanalysis, Marxism, and sociology, the author demonstrates that critics always have a point of view by applying the four analytic theories to the film , football, a print ad for Fidji perfume, and all-news radio. New to the second edition is an appendix detailing activities, simulations, and games that can move players from pure theory to making sense of creative work. Annotation c. by Book News, Inc., Portland, Or.
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003.. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2010), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010) and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages and a dozen of his books have been translated into Chinese . Professor Berger is married, has two children, four grandchildren, and lives in Mill Valley, California.
Preface to the Third Edition Preface to the Second Edition PART I: TECHNIQUES OF INTERPRETATION Chapter 1: Semiotic Analysis Chapter 2: Marxist Analysis Chapter 3: Psychoanalytic Criticism Chapter 4: Sociological Analysis PART II: APPLICATIONS Chapter 5: Murderers on the Orient Express Chapter 6: Seven Points on the Game of Football Chapter 7: The Maiden With the Snake: Interpretations of a Print Advertisement Chapter 8: All-News Radio and the American Bourgeoisie Chapter 9: Video Games: A New Art Form Epilogue: Shmoos and Analysis Appendix: Simulations, Activities, Games, and Exercises Glossary References Index