Media Analysis Techniques 3E / Edition 3 by Arthur Asa Berger | 9781412906838 | Paperback | Barnes & Noble
Media Analysis Techniques 3E / Edition 3

Media Analysis Techniques 3E / Edition 3

by Arthur Asa Berger
     
 

ISBN-10: 1412906830

ISBN-13: 9781412906838

Pub. Date: 08/28/2004

Publisher: SAGE Publications

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological

Overview

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author’s own illustrations.

Product Details

ISBN-13:
9781412906838
Publisher:
SAGE Publications
Publication date:
08/28/2004
Edition description:
Third Edition
Pages:
264
Product dimensions:
5.94(w) x 9.00(h) x 0.54(d)

Table of Contents

Preface to the Third Edition Preface to the Second Edition PART I: TECHNIQUES OF INTERPRETATION Chapter 1: Semiotic Analysis Chapter 2: Marxist Analysis Chapter 3: Psychoanalytic Criticism Chapter 4: Sociological Analysis PART II: APPLICATIONS Chapter 5: Murderers on the Orient Express Chapter 6: Seven Points on the Game of Football Chapter 7: The Maiden With the Snake: Interpretations of a Print Advertisement Chapter 8: All-News Radio and the American Bourgeoisie Chapter 9: Video Games: A New Art Form Epilogue: Shmoos and Analysis Appendix: Simulations, Activities, Games, and Exercises Glossary References Index

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >