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Media Analysis Techniques / Edition 4

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Overview

In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author’s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.

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Editorial Reviews

Booknews
After introducing the interpretation techniques of semiology, psychoanalysis, Marxism, and sociology, the author demonstrates that critics always have a point of view by applying the four analytic theories to the film , football, a print ad for Fidji perfume, and all-news radio. New to the second edition is an appendix detailing activities, simulations, and games that can move players from pure theory to making sense of creative work. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781412987769
  • Publisher: SAGE Publications
  • Publication date: 6/29/2011
  • Edition description: Fourth Edition
  • Edition number: 4
  • Pages: 280
  • Sales rank: 1,149,581
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Table of Contents

Preface to the Second Edition
Preface to the Revised Edition
Preface to the First Edition
Acknowledgments
Pt. I Techniques of Interpretation
1 Semiotic Analysis 3
2 Marxist Analysis 37
3 Psychoanalytic Criticism 65
4 Sociological Analysis 95
Pt. II Applications
5 Murderers on the Orient Express 125
6 Seven Points on the Game of Football 135
7 The Maiden With the Snake: Interpretations of a Print Advertisement 149
8 All-News Radio and the American Bourgeoisie 163
Epilogue: Shmoos and Analysis 1
App Simulations, Activities, Games, and Exercises 175
Glossary 191
References 209
Name Index 212
Subject Index 214
About the Author 219
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