Media Analysis Techniques / Edition 4

Media Analysis Techniques / Edition 4

by Arthur Asa Berger
     
 

ISBN-10: 1412987768

ISBN-13: 9781412987769

Pub. Date: 06/29/2011

Publisher: SAGE Publications

In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author’s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated

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Overview

In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author’s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.

Product Details

ISBN-13:
9781412987769
Publisher:
SAGE Publications
Publication date:
06/29/2011
Edition description:
Fourth Edition
Pages:
280
Sales rank:
1,047,814
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Table of Contents

Preface to the Second Edition
Preface to the Revised Edition
Preface to the First Edition
Acknowledgments
Pt. ITechniques of Interpretation
1Semiotic Analysis3
2Marxist Analysis37
3Psychoanalytic Criticism65
4Sociological Analysis95
Pt. IIApplications
5Murderers on the Orient Express125
6Seven Points on the Game of Football135
7The Maiden With the Snake: Interpretations of a Print Advertisement149
8All-News Radio and the American Bourgeoisie163
Epilogue: Shmoos and Analysis1
AppSimulations, Activities, Games, and Exercises175
Glossary191
References209
Name Index212
Subject Index214
About the Author219

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