- Shopping Bag ( 0 items )
Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
PART ONE: GETTING STARTED
What Is Research?
PART TWO: METHODS OF TEXTUAL ANALYSIS
PART THREE: QUALITATIVE RESEARCH METHODS
PART FOUR: QUANTITATIVE RESEARCH METHODS
A Primer on Descriptive Statistics
PART FIVE: PUTTING IT ALL TOGETHER
Nineteen Common Thinking Errors to Avoid
Writing Research Reports