Media and Communication Research Methods: An Introduction / Edition 1

Media and Communication Research Methods: An Introduction / Edition 1

by Anders Hansen, David Machin
     
 

Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets andSee more details below

Overview

Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets and corporate trends," and adopting a considerably more global perspective. Offering both a clear understanding of the research process and directing the student to suggested research resources, the book will be an invaluable tool for students and researchers alike.

Product Details

ISBN-13:
9780230000063
Publisher:
Palgrave Macmillan
Publication date:
06/17/2013
Edition description:
First Edition
Pages:
328
Product dimensions:
6.30(w) x 9.50(h) x 0.90(d)

Meet the Author

ANDERS HANSEN is a lecturer and Course Director at the Centre for Mass Communication Research, University of Leicester, UK.
DAVID MACHIN is reader at Brunel University, UK.

Table of Contents

Acknowledgements
List of tables and figures
Introduction to Media and Communication Research Methods
The research process
Researching ownership and media policy
Inside the producers' domain: ethnography and observational methods
Measuring output: content analysis
Text and talk: Critical Discourse Analysis
Analysing narratives and discourse schema
Symbols, semiotics and spectacle: analysing photographs
Measuring audiences: survey research
Interpreting audiences: focus group interviewing
Dealing with data: computers and analysis software
Glossary
References
Index

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