Media and Communication Research Methods: An Introduction / Edition 1

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Overview

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.

Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method.

Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

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Product Details

  • ISBN-13: 9780230000063
  • Publisher: Palgrave Macmillan
  • Publication date: 6/17/2013
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 328
  • Product dimensions: 6.30 (w) x 9.50 (h) x 0.90 (d)

Meet the Author

ANDERS HANSEN is a lecturer and Course Director at the Centre for Mass Communication Research, University of Leicester, UK.
DAVID MACHIN is reader at Brunel University, UK.

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Table of Contents

Acknowledgements
List of tables and figures
Introduction to Media and Communication Research Methods
The research process
Researching ownership and media policy
Inside the producers' domain: ethnography and observational methods
Measuring output: content analysis
Text and talk: Critical Discourse Analysis
Analysing narratives and discourse schema
Symbols, semiotics and spectacle: analysing photographs
Measuring audiences: survey research
Interpreting audiences: focus group interviewing
Dealing with data: computers and analysis software
Glossary
References
Index

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