Media and Communication Research Methods: An Introduction

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Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets and corporate trends," and adopting a considerably more global perspective. Offering both a clear understanding of the research process and directing the student to suggested research resources, the book will be an invaluable tool for students and researchers alike.

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Product Details

  • ISBN-13: 9780230000070
  • Publisher: Palgrave Macmillan
  • Publication date: 6/17/2013
  • Pages: 328
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

ANDERS HANSEN is Lecturer and Course Director at the Centre for Mass Communication Research at theUniversity of Leicester, UK

SIMON COTTLE is currently Professor and Director of the Media and Communications Program at the University of Melbourne, Australia.

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Table of Contents

• Introducing Media, Research, Methods
• Getting it Right: Conducting Ethical Research
• Getting it Done: The Research Process from Puzzle to Presentation
• Media Policy, Markets and Corporate Trends: Researching Media Environments
• Inside the Producers' Domain: Ethnography
• Measuring Output: Content Analysis
• Text and Talk: Linguistic, Discourse and Conversation Analysis
• Forms and Features: Narrative and Structural Analysis
• Symbols, Semiotics and Spectacle: Visual Analysis
• Measuring Audiences: Survey Research
• Interpreting Audiences: Focus Groups. Editing Groups, and Personal Histories
• Dealing with Data: Computers and Analysis software
• Sources and Resources: A researchers Compendium
• References

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