Media and Cultural Studies: Keyworks / Edition 2

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Revised and updated with a special emphasis on innovations in social media, the second edition of Media and Cultural Studies: Keyworks stands as the most popular and highly acclaimed anthology in the dynamic and multidisciplinary field of cultural studies.

  • Features several new readings with a special emphasis on topics relating to new media, social networking, feminist media theory, and globalization
  • Includes updated introductory editorials and enhanced treatment of social media such as Twitter and YouTube
  • New contributors include Janice Radway, Patricia Hill-Collins, Leah A. Lievrouw, Danah M. Boyd, Nicole B. Ellison, and Gloria Anzaldúa
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What People Are Saying

From the Publisher
“With new material on social networks and social movements, this new edition of Durham and Kellner's reader retains its status as the best available compendium of essays on cultural criticism and interpretation.”
- Theodore L. Glasser, Stanford University

“Durham and Kellner have once again given us the indispensible anthology of canonical and cutting edge work in the field. The second edition comes along at just the right moment, grounding and guiding us through the profound transformations in media and culture.”
- Jack Bratich, Rutgers University
“Bringing these canonical works together - with welcome additions in new media and globalization—provides a great service.  As the media/society transformations become more complex, the editors’ multi-perspectival view keeps the critical focus on power and domination.”
 - Stephen D. Reese, University of Texas

Media and Cultural Studies: KeyWorks, Second Edition is a thought-provoking collection of seminal conceptual essays that engage readers and illuminate the myriad of relationships existing between media, culture and society.”
- Bonnie Brennen, Marquette University

"The first edition was a must-have addition to the critical media scholar's bookshelf.  The new edition improves on a classic."
- D. Charles Whitney, Northwestern University School of Communication

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Product Details

  • ISBN-13: 9780470658086
  • Publisher: Wiley
  • Publication date: 2/28/2012
  • Series: KeyWorks in Cultural Studies Series
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 648
  • Sales rank: 304,442
  • Product dimensions: 7.40 (w) x 9.60 (h) x 1.30 (d)

Meet the Author

Meenakshi Gigi Durham is Associate Professor of Journalism and Mass Communication at the University of Iowa. She has published widely on feminist media studies and related critical approaches, especially those of race, class, and sexuality. She is the author of The Lolita Effect (2008).

Douglas M. Kellner is George Kneller Chair in the Philosophy of Education at UCLA and is the author of many books on social theory, politics, history, and culture, including Television and the Crisis of Democracy (1990); The Persian Gulf TV War (1992); Media Culture (1995); Media Spectacle (2003); From 9/11 to Terror War: the Dangers of the Bush Legacy (2003); and Cinema Wars: Hollywood Film and Politics in the Bush-Cheney Era (Wiley-Blackwell, 2009).

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Table of Contents

Preface to the Second Edition ix

About the Editors xi

Adventures in Media and Cultural Studies: Introducing the KeyWorks 1
Douglas M. Kellner and Meenakshi Gigi Durham


Introduction to Part I 27

1 The Ruling Class and the Ruling Ideas 31
Karl Marx and Friedrich Engels

2 (i) History of the Subaltern Classes; (ii) The Concept of “Ideology”; (iii) Cultural Themes: Ideological Material 34
Antonio Gramsci

3 The Work of Art in the Age of Mechanical Reproduction 37
Walter Benjamin

4 The Culture Industry: Enlightenment as Mass Deception 53
Max Horkheimer and Theodor W. Adorno

5 The Public Sphere: An Encyclopedia Article 75
Jürgen Habermas

6 Ideology and Ideological State Apparatuses (Notes Towards an Investigation) 80
Louis Althusser


Introduction to Part II 89

7 (i) Operation Margarine; (ii) Myth Today 95
Roland Barthes

8 The Medium is the Message 100
Marshall McLuhan

9 The Commodity as Spectacle 107
Guy Debord

10 Introduction: Instructions on How to Become a General in the Disneyland Club 110
Ariel Dorfman and Armand Mattelart

11 Base and Superstructure in Marxist Cultural Theory 115
Raymond Williams

12 (i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break 124
Dick Hebdige

13 Encoding/Decoding 137
Stuart Hall

14 On the Politics of Empirical Audience Research 145
Ien Ang


Introduction to Part III 163

15 Contribution to a Political Economy of Mass-Communication 166
Nicholas Garnham

16 On the Audience Commodity and its Work 185
Dallas W. Smythe

17 A Propaganda Model 204
Edward Herman and Noam Chomsky

18 Not Yet the Post-Imperialist Era 231
Herbert I. Schiller

19 Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy 242
Eileen R. Meehan

20 (i) Introduction; (ii) The Aristocracy of Culture 249
Pierre Bourdieu

21 On Television 253
Pierre Bourdieu


Introduction to Part IV 263

22 Visual Pleasure and Narrative Cinema 267
Laura Mulvey

23 Stereotyping 275
Richard Dyer

24 The Readers and their Romances 283
Janice Radway

25 Eating the Other: Desire and Resistance 308
bell hooks

26 Booty Call: Sex, Violence, and Images of Black Masculinity 318
Patricia Hill-Collins

27 British Cultural Studies and the Pitfalls of Identity 337
Paul Gilroy

28 Under Western Eyes: Feminist Scholarship and Colonial Discourses 347
Chandra Talpade Mohanty

29 Hybrid Cultures, Oblique Powers 365
Néstor García Canclini


Introduction to Part V 383

30 The Precession of Simulacra 388
Jean Baudrillard

31 Postmodernism, or the Cultural Logic of Late Capitalism 407
Fredric Jameson

32 Feminism, Postmodernism and the “Real Me” 433
Angela McRobbie

33 Postmodern Virtualities 442
Mark Poster

34 Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture 452
Henry Jenkins

35 Alternative and Activist New Media: A Genre Framework 471
Leah A. Lievrouw

36 Social Network Sites: Definition, History, and Scholarship 491
d. m. boyd and N. B. Ellison


Introduction to Part VI 507

37 Disjuncture and Difference in the Global Cultural Economy 511
Arjun Appadurai

38 The Global and the Local in International Communications 524
Annabelle Sreberny

39 The Homeland/Aztlán 539
Gloria Anzaldúa

40 The Processes: From Nationalisms to Transnationalisms 545
Jésus Martín-Barbero

41 Globalization as Hybridization 567
Jan Nederveen Pieterse

42 (Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Television 582
Joseph Straubhaar

43 Oppositional Politics and the Internet: A Critical/Reconstructive Approach 597
Richard Kahn and Douglas M. Kellner

Acknowledgments 615

Index 619

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