Table of Contents
Preface to the Second Edition ix
About the Editors xi
Adventures in Media and Cultural Studies: Introducing the KeyWorks 1Douglas M. Kellner and Meenakshi Gigi Durham
Part I: Culture, Ideology, and Hegemony
Introduction to Part I 27
1 The Ruling Class and the Ruling Ideas 31Karl Marx and Friedrich Engels
2 (i) History of the Subaltern Classes; (ii) The Concept of “Ideology”; (iii) Cultural Themes: Ideological Material 34Antonio Gramsci
3 The Work of Art in the Age of Mechanical Reproduction 37Walter Benjamin
4 The Culture Industry: Enlightenment as Mass Deception 53Max Horkheimer and Theodor W. Adorno
5 The Public Sphere: An Encyclopedia Article 75Jurgen Habermas
6 Ideology and Ideological State Apparatuses (Notes Towards an Investigation) 80Louis Althusser
Part II: Social Life and Cultural Studies
Introduction to Part II 89
7 (i) Operation Margarine; (ii) Myth Today 95Roland Barthes
8 The Medium is the Message 100Marshall McLuhan
9 The Commodity as Spectacle 107Guy Debord
10 Introduction: Instructions on How to Become a General in the Disneyland Club 110Ariel Dorfman and Armand Mattelart
11 Base and Superstructure in Marxist Cultural Theory 115Raymond Williams
12 (i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break 124Dick Hebdige
13 Encoding/Decoding 137Stuart Hall
14 On the Politics of Empirical Audience Research 145Ien Ang
Part III: Political Economy
Introduction to Part III 163
15 Contribution to a Political Economy of Mass-Communication 166Nicholas Garnham
16 On the Audience Commodity and its Work 185Dallas W. Smythe
17 A Propaganda Model 204Edward Herman and Noam Chomsky
18 Not Yet the Post-Imperialist Era 231Herbert I. Schiller
19 Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy 242Eileen R. Meehan
20 (i) Introduction; (ii) The Aristocracy of Culture 249Pierre Bourdieu
21 On Television 253Pierre Bourdieu
Part IV: The Politics of Representation
Introduction to Part IV 263
22 Visual Pleasure and Narrative Cinema 267Laura Mulvey
23 Stereotyping 275Richard Dyer
24 The Readers and their Romances 283Janice Radway
25 Eating the Other: Desire and Resistance 308bell hooks
26 Booty Call: Sex, Violence, and Images of Black Masculinity 318Patricia Hill-Collins
27 British Cultural Studies and the Pitfalls of Identity 337Paul Gilroy
28 Under Western Eyes: Feminist Scholarship and Colonial Discourses 347Chandra Talpade Mohanty
29 Hybrid Cultures, Oblique Powers 365Nestor García Canclini
Part V: The Postmodern Turn, New Media and Social Networking
Introduction to Part V 383
30 The Precession of Simulacra 388Jean Baudrillard
31 Postmodernism, or the Cultural Logic of Late Capitalism 407Fredric Jameson
32 Feminism, Postmodernism and the “Real Me” 433Angela McRobbie
33 Postmodern Virtualities 442Mark Poster
34 Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence, and Participatory Culture 452Henry Jenkins
35 Alternative and Activist New Media: A Genre Framework 471Leah A. Lievrouw
36 Social Network Sites: Definition, History, and Scholarship 491d. m. boyd and N. B. Ellison
Part VI: Globalization and Social MovementsIntroduction to Part VI 507
37 Disjuncture and Difference in the Global Cultural Economy 511Arjun Appadurai
38 The Global and the Local in International Communications 524Annabelle Sreberny
39 The Homeland/Aztlan 539Gloria Anzaldua
40 The Processes: From Nationalisms to Transnationalisms 545Jesus Martín-Barbero
41 Globalization as Hybridization 567Jan Nederveen Pieterse
42 (Re)Asserting National Television and National Identity Against the Global, Regional, and Local Levels of World Television 582Joseph Straubhaar
43 Oppositional Politics and the Internet: A Critical/Reconstructive Approach 597Richard Kahn and Douglas M. Kellner
Acknowledgments 615
Index 619