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Media and Messages: Strategies and readings in Public Rhetoric / Edition 1
     

Media and Messages: Strategies and readings in Public Rhetoric / Edition 1

by Barnhisel
 

ISBN-10: 0321179757

ISBN-13: 9780321179753

Pub. Date: 07/23/2004

Publisher: Pearson

Short Retail Description: Giving readers a broad and deep understanding of the most pressing issues in American media today, this book stresses that readers must first think about their audience before ever generating an argument. To help readers develop skills for appealing, responsible, and ethical public writing, this book contains a wide variety

Overview

Short Retail Description: Giving readers a broad and deep understanding of the most pressing issues in American media today, this book stresses that readers must first think about their audience before ever generating an argument. To help readers develop skills for appealing, responsible, and ethical public writing, this book contains a wide variety of readings that focus on public discourse.Readers will get a deeper and broader understanding of the most pressing issues in American media today. Focus on "audience" throughout stresses that readers must first think about their audience before ever generating an argument. Readings in each chapter are current and represent a variety of genres and perspectives. Each chapter focuses on a different issue in today's media, such as: Whom Can You Trust?; Who Owns the Public Sphere?; Who Owns Information? What's Out of Bounds?; and more. Anyone interested in writing for the media.

Product Details

ISBN-13:
9780321179753
Publisher:
Pearson
Publication date:
07/23/2004
Edition description:
New Edition
Pages:
560
Product dimensions:
6.30(w) x 9.00(h) x 0.90(d)

Table of Contents



1. How Do I Enter the Conversation?


Readings.

Martin Luther King, Jr., Letter from Birmingham Jail.

George Orwell, Shooting an Elephant.

Richard Rodriguez, “Mr. Secrets” from Hunger of Memory.

Sandra Tsing Loh, “Industry Mixer” from A Year In Van Nuys.

Salem Pax, a weblog from Baghdad.



The Writer at Work: Exploring Writing about and for Yourself.


Style Toolbox: Choosing a Voice.


2. Whom Can You Trust?


Readings.

Media Research Center, Media Bias Basics.

Debra J. Saunders, Conservatism Can Survive Despite Liberal Bias.

Daphne Eviatar, Murdochs Fox News.

E.J. Dionne, The Rightward Press.

National Review Online Debate: Eric Alterman and Brent Bozell, Are the Media Liberal.

Jack Shafer, The Varieties of Media Bias.

Al Neuharth, Why Your News Is Sometimes Slanted.

Garry Trudeau, Doonesbury Cartoons about USAToday.

Timothy D. Pollard, Yo, Yo, yo! This is the hip-hop CNN.

Gloria Goodale, All the News Thats Fit for Monologue.

Paul Saffo, Quality in an Age of Electronic Incunabula.

Tom Tomorrow cartoon, Who Watches the Watchers?



The Writer at Work: What Is an Argument?


Style Toolbox: Choosing the Right Verb.


3. What Are You Selling?


Readings.

Frazier Moore, Shill-o-vision: The Ads Take Over TV.

Jessica Gelt, Commercials in Class Are No Surprise.

Mark Crispin Miller, How to be Stupid: The Lessons of Channel One.

Catherine Seipp, The Puppet Masters.

Calvin Naito, Not a publicist but a problem-solver.

Charles ONeill, The Language of Advertising.

Naomi Klein, The Branding of Learning from No Logo.

“Whos Wearing the Trousers?”The Economist 8 Sept. 2001.

The Case for Brands from The Economist, 8 Sept 2001.

Elizabeth Smith, The Outing of Philip Morris: Advertising Tobacco to Gay Men.

Christopher Stout, Enron PR: Snake Oil IV or Balm? (student essay)

Calvin Callaway, Irreverent Post-Modernism in Contemporary Apparel (student essay)



The Writer at Work: Shaping Your Appeal.


Style Toolbox: The Passive Voice.


4. Who Owns the Public Sphere?


Readings.

Janet Kolodzy, Everything That Rises.

Marc Fisher, The Metamorphosis.

Eric Boehlert, Radios Big Bully.

Brent Staples, The Trouble With Corporate Radio: The Day the Protest Music Died.

Lorraine Adams, The Write Stuff.

Edward R. Murrow, address to RTNDA convention (15 Oct. 1958).

George Packer, Smart-Mobbing the War.

Gloria Steinem, Sex, Lies, and Advertising.



The Writer at Work: Analyzing and Interpreting.


Style Toolbox: Adverbials.


5. Who Owns Information?


Readings.

Amy Peikoff, New Attack on Copyright Law Will Make Creativity Pointless.

The New York Times, The Coming of Copyright Perpetuity.

Siva Vaidhyanathan, The Peer-to-Peer Revolution and the Future of Music.

Jack Valenti, from Valenti's Declaration on Behalf of the Motion Picture Association of America.

Lars Ulrich, Testimony given to Congress.

Janis Ian, Music Industry Spins Falsehood.

Cary Sherman, Issue is Piracy, Not Privacy.

John Leland, Beyond File-Sharing, A Nation of Copiers.

Emily Brill, Empathy for Big Music? MP3s for Me.

Terrence Rafferty, Everybody Gets a Cut: DVDs Give Viewers Dozens of Choices–and That's the Problem.



The Writer at Work: Arguments about Definitions and Concepts.


Style Toolbox: Combining Sentences.


6. Whats “Real”?


Readings.

Armstrong Williams, The Importance of Imagery in Modern Politics.

Laura Petrecca, Going to Extremes.

Eugene Marlow, Sophisticated “News” Videos Gain Wide Acceptance.

Todd Gitlin, Embed or In Bed?

William S. Klein, Faking the Voice of the People.

John Kampfner, Saving Private Lynch Story “Flawed.”

Susan Faludi, Introduction from Backlash.

Malcolm Gladwell, The Coolhunt.

Aron Flasher, Glitterless (student essay)



The Writer at Work: Arguments about Evaluations and Judgments.


Style Toolbox: Sentence Rhythm.


Ch. 7: What Should I Say, and How Should I Say It?


Readings.

Larry Elder, Politically Correct Murder and Media Bias: Some Murder Victims Are More Equal Than Others.

Diane Ravitch, Cut on the Bias.

Derek Shaw, The Truth Behind the Movie Bumfights.

California State University–Long Beach Daily 49er, Homeless Face Exploitation.

Representative Earl Bluemnauer, speech to the House of Representatives, Jan 23, 2002.

John Johnson, Campus Ink Tanks: Conservatives Make Their Voice Heard with a Rising Tide of Hard-Hitting Student Newspapers.

Rob Long, Jerry Built.

David Klinghoffer, Dirty Joke.

Katherine Gantz,, “Not That Theres Anything Wrong That”: Reading the Queer in Seinfeld.



The Writer at Work: Arguing about Causes and Effects.


Style Toolbox: Transitions and the “Known-New Contract


8. Whats Out of Bounds?


Readings.

Michael Medved, The Infatuation with Foul Language.

New York Times, Censoring the Internet.

Charles Colsons Prison Fellowship Ministries, The ALA's Addiction to Porn.

Katie Dunham, Censoring Is a Choice.

Patrick Goldstein, This Dad Demands Final Cut.

Jeff Pearlman, At Full Blast.

Chicago Tribune, John Rocker Gets His Due.

Allen Barra, John Rocker Whipping Boy.

Randy Samuelson, MLB and Braves Are Off Their Rockers.

Jill Rosen, High School Confidential.

James Gleick, Tangled Up in Spam.



The Writer at Work: Proposing a Solution.


Style Toolbox: Sentence Fragments.

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