Media And The American Child / Edition 1

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Overview

Children today spend ever increasing amounts of time exposed to media, be it the internet, television, videogames, movies, radio, and print. Media and the American Child summarizes recent research on the use and access to media and the impact that media has on their opinions, values, and behavior. Coverage includes media access, content, and influence. Discussion includes both positive and negative influences of media on learning and development, how children evaluate and respond to advertising, and the extent to which media influences opinion and buying behavior. Written in an engaging style, this book is intended for those interested in media and youth, child development, communication, and marketing and commercial culture.

Find answers to the following questions inside this book:
• How much time do children spend accessing media?
• What are the favorite media forms and how is this changing?
• What is the favorite content in media?
• How are gender, race, violence, and sex depicted in youth-popular media?
• How do such depictions influence socialization and learning?
• How does time spent with media influence school performance?
• How do children respond to media advertising?
• Does TV and videogame violence contribute to youth aggression?
• Does educational TV encourage cognitive and social development?
• Is media to blame for the childhood obesity epidemic?

About the authors: George Comstock and Erica Scharrer have written two previous books together: Television: What’s On, Who’s Watching, and What it Means and The Psychology of Media and Politics. George Comstock is S.I. Newhouse Professor at Syracuse University’s School of Public Communications. Erica Scharrer is Associate Professor at the University of Massachusetts, Amherst.

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Product Details

  • ISBN-13: 9780123725424
  • Publisher: Elsevier Science
  • Publication date: 4/1/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 388
  • Sales rank: 1,105,586
  • Product dimensions: 0.88 (w) x 6.00 (h) x 9.00 (d)

Meet the Author

George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods.

Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.

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Table of Contents

I. Demographics and Preferences in Media Use, with Special Attention to the Very Young
II. The Extraordinary Appeal of Screen Media
III. The World as Portrayed by Media
IV. Effects of Media on Scholastic Performance and the Developing Intellect
V. Young Customers—Creating the Modern Consumer through Advertising and Marketing
VI. Television Violence, Aggression, and other Behavioral Effects
VII. Learning Rules and Norms—Further Evidence of Media Effects
VIII. Knowledge for What?

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