Media And The American Child / Edition 1

Media And The American Child / Edition 1

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by George Comstock, Erica Scharrer
     
 

Children today spend ever increasing amounts of time exposed to media, be it the internet, television, videogames, movies, radio, and print. Media and the American Child summarizes recent research on the use and access to media and the impact that media has on their opinions, values, and behavior. Coverage includes media access, content, and influence.

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Overview

Children today spend ever increasing amounts of time exposed to media, be it the internet, television, videogames, movies, radio, and print. Media and the American Child summarizes recent research on the use and access to media and the impact that media has on their opinions, values, and behavior. Coverage includes media access, content, and influence. Discussion includes both positive and negative influences of media on learning and development, how children evaluate and respond to advertising, and the extent to which media influences opinion and buying behavior. Written in an engaging style, this book is intended for those interested in media and youth, child development, communication, and marketing and commercial culture.

Find answers to the following questions inside this book:
• How much time do children spend accessing media?
• What are the favorite media forms and how is this changing?
• What is the favorite content in media?
• How are gender, race, violence, and sex depicted in youth-popular media?
• How do such depictions influence socialization and learning?
• How does time spent with media influence school performance?
• How do children respond to media advertising?
• Does TV and videogame violence contribute to youth aggression?
• Does educational TV encourage cognitive and social development?
• Is media to blame for the childhood obesity epidemic?

About the authors: George Comstock and Erica Scharrer have written two previous books together: Television: What’s On, Who’s Watching, and What it Means and The Psychology of Media and Politics. George Comstock is S.I. Newhouse Professor at Syracuse University’s School of Public Communications. Erica Scharrer is Associate Professor at the University of Massachusetts, Amherst.

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Product Details

ISBN-13:
9780123725424
Publisher:
Elsevier Science
Publication date:
04/01/2007
Edition description:
New Edition
Pages:
388
Product dimensions:
0.88(w) x 6.00(h) x 9.00(d)

Table of Contents

I. Demographics and Preferences in Media Use, with Special Attention to the Very Young
II. The Extraordinary Appeal of Screen Media
III. The World as Portrayed by Media
IV. Effects of Media on Scholastic Performance and the Developing Intellect
V. Young Customers-Creating the Modern Consumer through Advertising and Marketing
VI. Television Violence, Aggression, and other Behavioral Effects
VII. Learning Rules and Norms-Further Evidence of Media Effects
VIII. Knowledge for What?

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