Media Anthropology

Overview

Decisions are being made everywhere for which anthropologists have essential input, and it must be made available. The comfortable privacy of the academy is no longer a refuge. To address the wider society will require new skills, many of which are described in this volume. . . . There are not two audiences--'the profession' and the general public--there are many. Many of the chapters in this volume should be read as first efforts to convey the subcultures of different professional worlds . . . When ...

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Overview

Decisions are being made everywhere for which anthropologists have essential input, and it must be made available. The comfortable privacy of the academy is no longer a refuge. To address the wider society will require new skills, many of which are described in this volume. . . . There are not two audiences--'the profession' and the general public--there are many. Many of the chapters in this volume should be read as first efforts to convey the subcultures of different professional worlds . . . When anthropologists become effective communicators it is because they pay attention to ethnographies of communication and respect the values of their audiences. At a time when more and more decisions require the contributions of anthropologists, no small group of virtuosi or specialists can be sufficient for the task. From the Foreword by Mary Catherine Bateson

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Editorial Reviews

Booknews
Promotes the creation of a new discipline specializing in communicating anthropological ideas through mass media. Contributors explore the challenges and opportunities of anthropologists working as writers and producers for the print and broadcast media. Also includes a proto-history of the field and a suggestion of what a professional media anthropologist would do. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780897893428
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 11/28/1993
  • Pages: 208

Table of Contents

Acknowledgments
Foreword
Introduction
1 A Brief History of Media Anthropology 1
2 What is Media Anthropology? A Personal View and a Suggested Structure 15
3 The Anthropologist as Magazine Writer 33
4 The Anthropologist as Editorial Writer 47
5 The Anthropologist as Newspaper Journalist 61
6 The Anthropologist as Trade Book Author 67
7 The Anthropologist as Television Subject 81
8 The Anthropologist as Television Journalist 91
9 The Anthropologist as Television Producer 105
10 The Anthropologist as Radio Producer 131
11 The Anthropologist as Media Anthropologist 145
Postscript: A Cautionary Tale 161
Bibliography 165
Index 169
About the Contributors 175
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