Media Audiences And Identity

Overview

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of ...

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Overview

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of "passive" and "active" media audiences.

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Product Details

  • ISBN-13: 9781403945426
  • Publisher: Palgrave Macmillan
  • Publication date: 12/1/2005
  • Pages: 272
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.68 (d)

Meet the Author

Steven Bailey is Assistant Professor of Humanities in the Information Age at York University in Toronto.

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Table of Contents

Introduction: Media, Culture and The Self
• Media and Self-Construction: Theoretical Issues
• Every Freak Needs a Show: Polyvalent Subjectivity and a Local Underground Film Scene
• 'I Believe in Me': Self-Affirmation in the Kiss Army
• Screen Subjects and Cyber-Subjects: The Case of Futurama
• Conclusion: Underground Hybridity, Popular Piety and Virtual Irony as Three Modes of Mediated Selfhood
• Bibliography
• Index

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