Media Career Guide: Preparing for Jobs in the 21st Century / Edition 5

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Targeted to today's media-savvy students, the Media Career Guide includes the latest information on using social media during a job search, as well as tips for navigating a rapidly changing digital media landscape. This essential manual includes an overview of today’s employment opportunities and provides a comprehensive directory of media jobs. In addition, helpful guidelines walk readers through the entire job-search process, from researching a company to applying for jobs to displaying appropriate behavior in the workplace.

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Product Details

  • ISBN-13: 9780312443368
  • Publisher: Bedford/St. Martin's
  • Publication date: 3/28/2005
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 96
  • Product dimensions: 5.80 (w) x 8.80 (h) x 0.30 (d)

Meet the Author

Sherri Hope Culver is an assistant professor of Broadcasting, Telecommunications, and Mass Media at Temple University and serves as director for the university's Media Education Lab. She also has extensive experience as a television producer and consultant to public broadcasting stations.

James Seguin is a professor of communications at Robert Morris University. He is also president of Creative Video, Inc., and has received awards for his television and video productions.

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Table of Contents

Chapter 1: Considering a Career in Media/Communications
Chapter 2: Where the Jobs Are
Chapter 3: Preparing for a Career in Media
Chapter 4: Getting Started In Your Search
Chapter 5: Succeeding Once You’re In (Your Internship or First Job)
Chapter 6: Seize Your Entrepreneurial Spirit
Chapter 7: Cover Letters, Résumés, and Thank-You Notes

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted October 20, 2005

    Media Career Guide 5

    When it comes to finding a career in media, most college students need all the help they can get. Lucky for us, there¿s the ¿Media Career Guide 5: preparing for jobs in the 21st Century¿ by James Seguin. ¿Media Career Guide 5¿ is just what the title suggests. It¿s a resource for college students who are looking for a career in the media field. Its purpose is to prepare you and I to enter the real world and find a job. We both know that mom and dad will be happy about that. This guide covers everything including types of jobs that aren¿t in the traditional communication field, strategies for success, resume help and examples, job banks websites and much more. The book eases into its guidance by assuring you that there are plenty of jobs in communications, as long as you have the skills they want. ¿The main thing for you is to be willing to explore the incredible developments and intriguing possibilities that media provide.¿ Another important tidbit it stresses is that we are expected to be well grounded and have these necessary job skills upon graduation. After contemplating a career in media/communications, the guide lists ¿Where the Jobs Are.¿ I found this extremely helpful because it enabled me to see past a newspaper or a magazine. I may be better fit in a different area I haven¿t thought of. Next up was the ¿Strategies for Success¿ with 34 tips to prepare for a media career. No. 1 is to plan early. People always tell me it¿s never too soon and the book explains it even more. Some other great tips included learn about computers and software because this is going to be where the jobs are. ¿Be a team player,¿ because if we¿re in communications, we have to be able to communicate well. ¿Read what the pros read.¿ This tip was especially helpful because it listed recommended readings including newspapers, publications and interest magazines. One of the funnier tips was learn how to make coffee and actually make it. The guide suggests that this will make you famous at once and you will stand out by showing that a professional¿s time is valuable when you offer to make it. Most importantly, ¿develop an attitude for success.¿ This is what will clinch the deal. Another extremely helpful section of the book was the job directory. This lists each type of job and the job titles and categories are listed under it. This makes the job searching process much easier when you know what you¿re looking for or are trying to figure out what the job would entail. Overall, I found the ¿Media Career Guide 5¿ to be true to its word. It was informational and helpful, yet an easy read. Everything was short and to the point and written to appeal to college students. I feel better prepared already. I¿m now ready to take on the job search and interview process! One final word of advice from the book, ¿Preparing yourself while in college can only help you. So . . . you¿d better get started.¿

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  • Anonymous

    Posted October 20, 2005

    Great if you want to know about the Communications field

    This book provides tremendous incite to a person entering into the communications field and who has lots of questions about the process. I think that this book is more geared towards someone entering college, possibly a freshman or sophomore because as a college senior I can¿t say that I learned a whole lot about the things mentioned in this book that were geared toward my focus which is journalism. All of the information in the book was true and helpful, but I think I knew 90% of the things provided by the author James Seguin. I also think that this book would be a great resource if you were torn between two different media fields because then you could compare the two in some of the sections offered by Seguin. I thought that some of the tips were a little extreme and he often times went into too much detail. I didn¿t think he needed to define what different newspapers covered such as the Wall Street Journal and the New York Times because they are so well known that they speak for themselves. But then again I guess some people may not know what they write about and he needed to cover all bases. I felt myself reading the book and finding the information provided to be things that I have heard all throughout college. Most of it was self explanatory suggestions that if you are getting ready to go into the real world, you better know it all ready or you are in trouble. I did however find that the examples of industry trade and specialty publications was helpful because I didn¿t know a lot about those and he provided the names and a brief description of those and how important it was to try to read them. The tip on joining professional groups was also a good part of the book because a lot of those groups are hidden and difficult to find information on, but he again gave names and descriptions so that you can look into the groups and become involved. Providing the websites of job sites was also a helpful part of the book because I did not know that there were job search sites for different states. I did know they had them for different communications areas, but I had planned on researching those at a later date, but now I can just use the book because it provides the web addresses there. Other than including descriptions of groups to join, web addresses of job search sites and industry publications, I found the rest of the book to be repetitive of things I have already learned and been told. I guess that is a good thing, but definitely I think that the book would be great for someone just entering college because it is a nice introduction into the field of communications.

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  • Anonymous

    Posted October 20, 2005

    Making a career in media easy

    Media Career Guide 5: Preparing for jobs in the 21st century, written by James Seguin, is a valuable resource for anyone aspiring to succeed in a communications career. Through this book, the reader learns how to prepare for the media job market and what to expect once he or she has entered the workforce. This text is a helpful guide to finding a job and beginning a career. It offers job directories, career guidance, self-evaluation tools, attitude checks, suggested readings, and strategies for print and electronic job research. Seguin includes detailed sections explaining where the latest jobs can be found, strategies for success before and after you have started your career, frequently asked questions, and even a job directory narrowed down to specific fields of media. Seguin beings his book by warning that, ¿competition will always be intense for the most desirable jobs, and the strength of the job market will vary from year to year.¿ He then reassures the reader to, ¿keep in mind that communications positions will always be important in the U.S. economy.¿ The author poses these three questions at the start of his book: What are employees looking for in a recent graduate, are media and communications industries acceptable places to look for or hope to find a new career, and where do companies look for qualified college graduates? The entire guide answers these questions along with providing helpful tips. The book recommends certain newspapers, magazines, and other publications that could be a possible fit for the reader and that all communication professionals should become accustomed to browsing. First listing the major and most influential of each category, Seguin then pinpoints a few from each list to discuss under more detail. Through these descriptions, the author provides information on stories written well by the publication and web addresses to click to for easier accessibility. Media Career Guide 5 stresses the importance of absorbing all you can. Seguin suggests not only learning about your potential career field, but also becoming familiar with the company¿s budget, the importance of libraries and internet research, how to make coffee for busy co-workers, and make use of your special talents to further yourself in the workplace. Do whatever is necessary to help your career grow into what you want it to be. The one drawback of this book is the wordiness of the author. Since the book is supposed to be a guide, it should be easy to flip through and find the section on which the reader wants to concentrate. Reading the whole text straight through is overwhelming. Some sections are of little interest to some readers and can be skipped or quickly scanned. Although all the information is useful, the book needs to be better organized for easier reading and comprehension of the material being presented. After all, this book was written to help layout a future career, and the information should be easily understood in order to reach success.

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  • Anonymous

    Posted October 18, 2005

    Brief Guide for Communications Majors

    This small book provides a great wealth of information in a compact format. It is an easy read that summarizes many basic points that college students should know before entering their final year in college. This book is directed specifically to communications students in the main categories of advertising, television, journalism, multimedia jobs and publishing. The author, James Seguin, gives great points about becoming an effective person in the career field and he also offers tricks to help you get ahead of the competition in the job search market. The book begins with a review of the recent history in communications job market. It offers insight into the competitive nature of this type of career and what salaries to expect as a new employee. I found the most helpful section of this book to be the ¿Job Directory¿ section. It separates communications positions into job title categories and allows you to compare your abilities to those described. Also, later in the chapter it describes typical jobs and job titles in various fields. This type of information is very intriguing to young professionals or students who have not yet entered the work force and do not know exactly where their talents would be best utilized. The ¿34 Tips for Success¿ section gave brief explanations of useful experience to have when entering an interview or even a new job. With this short guide, students should be able to adequately prepare themselves for interviews and entry-level positions in communications. The specifics in this book really set it apart from many other career planning books. It gives job search websites for different states, professional organization websites to help you become more involved and it even provides additional resources to help further explain many topics covered in this book. The example resumes are another unique aspect to this book. Most career guides just explain professional resumes, but this book actually provides multiple examples of resumes from different types of communications graduates. It was very helpful to see different resume layouts, as well as all of the potential possibilities there are for internships and additional experience. This book has a narrow focus, so it would not necessarily be very helpful to anyone but communications students. Also, the book is directed to young students just starting their internship or job search. As a college senior, most of this material was just a review with some additional helpful hints. Overall, this was a useful reference guide that will help most communications majors prepare for their future careers.

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