Media Choice: A Theoretical and Empirical Overview

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This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

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Product Details

  • ISBN-13: 9780415964586
  • Publisher: Taylor & Francis
  • Publication date: 4/16/2009
  • Edition description: New Edition
  • Pages: 320
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern California, the University of Erfurt, the Institute of Mass Communication and Media Research, and the University of Zurich. His research interests focus on media use, in particular selective exposure, reception, and effects.

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Table of Contents

A Brief Introduction to Media Choice, Tilo Hartmann. Social Cognitive Theories of Media Selection, Robert LaRose. Action Theory, Theory of Planned Behavior and Media Choice, Tilo Hartmann. Money does Matter, Helmut Scherer & Teresa K. Naab. The Effect of Subjective Quality Assessments on Media Selection, Jens Wolling. Fast and Frugal Media Choices, Julian N. Marewski, Mirta Galesic and Gerd Gigerenzer. Cognitive Dissonance Theory: A Roller Coaster Career, Wolfgang Donsbach. Informational Utility as Determinant of Media Choices, Matthias R. Hastall. Affect as a Predictor of Entertainment Choice: The Utility of Looking Beyond Pleasure, Mary Beth Oliver. Media Choice as Avoidance Behavior: Avoidance Motivations During Television Use, Andreas Fahr and Tabea Böcking. Media Choice on a Micro Level: On-line Selective Strategies in Watching Television, Helena Bilandzic. The Role of Structure in Media Choice, James G. Webster. Media Choice Despite of Multitasking?, Cees M. Koolstra, Ute Ritterfeld and Peter Vorderer. Media Synchronicity and Media Choice: Choosing Media for Performance, Alan R. Dennis, Robert M. Fuller, & Joseph S. Valacich. Media Adoption and Diffusion, Thilo von Pape

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