Media, Communication, and Culture: A Global Approach / Edition 2

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James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings.

By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of Media, Communication, Culture provides a fresh and unsurpassed introduction to media, communication, and cultural studies.

Columbia University Press

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What People Are Saying

James G. Webster

Lull gives us a marvelous vantage point from which to view the twenty-first century. Drawing on diverse themes in communication, sociology, and cultural studies, he creates a broad yet nuanced account of how media shape our world. The result is a highly readable book rich in examples of how these themes play out on a global scale.

James G. Webster, Northwestern University, Chicago

James G. Webster

Lull gives us a marvelous vantage point from which to view the twenty-first century. Drawing on diverse themes in communication, sociology, and cultural studies, he creates a broad yet nuanced account of how media shape our world. The result is a highly readable book rich in examples of how these themes play out on a global scale.

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Product Details

  • ISBN-13: 9780231120739
  • Publisher: Columbia University Press
  • Publication date: 9/29/2000
  • Edition description: second edition
  • Edition number: 2
  • Pages: 288
  • Sales rank: 707,222
  • Product dimensions: 6.01 (w) x 9.04 (h) x 0.73 (d)

Meet the Author

James Lull is professor of communication studies at San Jose State University and is the author of several books on global communication and culture.

Columbia University Press

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Table of Contents

1. IntroductionThe global gapsSocial classThe technology gapStructure and agencyStructuration theoryCommunication and connectivity2. Ideology and ConsciousnessIdeologyIdeology and the mass mediaImage systemsIdeational image systemsConsciousnessThe subconsciousTemporal and spatial consciousnessDomestic time, space, and placeThe role of culture3. HegemonyThe role of media and popular cultureGlobal capitalist hegemonyCommunist hegemonyCounter-hegemony: do we really do what we're told?Conclusion4. Social Rules and PowerRuleRules in societyExceptions to rulesRules and culturePowerLines of authorityThe special authority of electronic mediaPublic images and private practices: media, rules, and the macro/micro questionRules in perspective5. Media AudiencesDirect effectsLimited effectsUses and gratificationsA uses and gratifications approachThe functionalist traditionThe mass audienceThe mass societyRethinking the mass audienceThe audience and technological changeFragmentation and segmentationPolarizationConclusion6. CultureIdeology and cultureEmotion and cultureLanguage and cultureRace and cultureInternal cultural patternsSocial class and cultureHabitusConclusion7. Symbolic Power and Popular CulturePopular culturePopular receptionPopular emotionsEmotional "branding"Mediated feelingsStory, genre, discourseCultural uses of symbolic powerCulture and the material worldPopular cultural capital: black goldCarnival cultureConclusion8. Meaning in MotionMedia and cultural imperialismThe zones of indeterminacyCommunication sources: institutional diversityCommunication channels: unmanageable technologyCommunication messages: shades of significanceConclusion9. Globalization and Cultural TerritoryCommunication receivers: the making of global culturesThe global cultural mixImage nationsThe dynamics of global cultureDeterritorialization and migration"Glocalization"Reterritorialization and diasporasCircular migrationRamp-up to postmodernity10. Culture, Superculture, SensationSurviving the culture crashNew communication skills and the personalization of cultureThe supercultureThe cultural spheresCultural actualizationSensationsExperience without cultureConclusion

Columbia University Press

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