Media, Communication, Culture: A Global Approach / Edition 2

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Media, Communication, Culture offers a bold and comprehensive analysis of developments in the field amidst the effects of postmodernism and globalization. James Lull, one of the leading scholars in the discipline, draws from a wide range of social and cultural theory, including the work of John B. Thompson, Thomas Sowell, Nestor Garcia Canclini, Anthony Giddens and Samuel P. Huntington, to formulate a well balanced and highly original account of key contemporary developments worldwide.

The first edition of Media, Communication, Culture became a well established introductory text. For this new edition coverage has been expanded from six to ten chapters, and has been thoroughly updated to include all new developments in the field. In his familiar and accessible style, Lull brings to life a diverse range of examples and mini case studies which will prove invaluable to the reader. These range from the hip-hop hybrids of New Zealand's Maori youth and the vastly divergent meaning of race and culture in Brazil and the United States to the global impact of McDonalds and Microsoft. Complex theoretical ideas such as globalization, symbolic power, popular culture, ideology, consciousness, hegemony, social rules, media audience, cultural territory, and superculture are explained in a clear and engaging way that challenges traditional understandings.

By connecting major streams of theory to the latest trends in the global cultural mix, the book provides a fresh and unsurpassed introduction to media, communication and cultural studies. It will prove essential reading for undergraduates and above in the fields of media studies, communication studies, cultural studies and the sociology of culture.

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Editorial Reviews

From the Publisher
From reviews of the first edition:
'A comprehensive and fair-minded overview of the key mediatheoreticians, past and present ... an admirably scrupuloustextbook.' Times Literary Supplement

'An entertaining and useful book ... a delight to read. Abstrusetheoretical concepts are presented in a readable and engagingmanner, perfectly suited for the student. Lull often braces hisassertions with examples drawn from the recent popular culture,which undergraduates will enjoy. The text is amplified by a usefulglossary and reference section, as well as interesting graphics ...Lull's work is certainly recommended.' MultiCulturalReview

'A most readable book on theory with examples to help explainconcepts like hegemony and post-modernism ... a good introductionto media, communication, and culture for graduate or upper-levelstudents in communication.' Journalism and Mass CommunicationEducator

'A useful glossary of common terms in media and culturalstudies. Lull brings his extensive experience in teaching andcross-cultural audience research to good use, and there is animpressive breadth of theoretical reference ... good,student-friendly text.' Media International Australia

'This book needs to be taken seriously - what the author says isactually quite frightening and offers a glimpse into the real worldof global media domination. A valuable addition to the study ofmedia that will have people thinking.' The Lecturer

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Product Details

  • ISBN-13: 9780745621913
  • Publisher: Wiley
  • Publication date: 4/22/2000
  • Edition description: REV
  • Edition number: 2
  • Pages: 320
  • Product dimensions: 6.10 (w) x 9.00 (h) x 0.68 (d)

Meet the Author

James Lull is Professor of Communication Studies at SanJosé State University, California, and Adjunct Professor inthe Culture Program, University of Colima, Mexico. He is the authorof many previous books including Popular Music andCommunication (Sage, 1992), China Turned On: Television,Reform and Resistance (Routledge, 1991) and Inside FamilyViewing: Ethnographic Research on Television's Audiences(Routledge, 1990).

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Table of Contents


1. Ideology, Consciousness, Hegemony.

2. Social Rules and Power.

3. Culture and Cultural Power.

4. The Active Audience.

5. Meaning in Motion.

6. Itineraries of the Everyday.





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