Media Convergence: The three degrees of network, mass and interpersonal communication

Media Convergence: The three degrees of network, mass and interpersonal communication

by Klaus Bruhn Jensen
     
 

ISBN-10: 0415482046

ISBN-13: 9780415482042

Pub. Date: 02/11/2010

Publisher: Taylor & Francis

The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these 'new' media in a

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Overview

The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these 'new' media in a comparative perspective together with 'old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?  

Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.

Features include:

  • case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action
  • diagrams, figures, and tables summarizing key concepts beyond standard 'models of communication'
  • systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

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Product Details

ISBN-13:
9780415482042
Publisher:
Taylor & Francis
Publication date:
02/11/2010
Edition description:
New Edition
Pages:
208
Product dimensions:
6.38(w) x 9.21(h) x 0.47(d)

Table of Contents

List of illustrations vii

Preface ix

Part I A critique of communication 1

1 Introduction: communication - the very idea 3

The end of communication 5

Case study: speaking of the weather - climate change 7

Communication in theory and practice 10

Outline of the volume 13

2 Erro, ergo sum: communication and pragmatism in the history of ideas 19

Communicating with the classics 20

Re-actualizing Aristotle 22

Kant and other Copernican turns 25

Peircean pragmatism 28

Case study: interpretive communities 32

The linguistic turn 35

A communicative turn 37

3 Differences that make a difference: the art and science of media and communication research 39

A conflict of the faculties 40

When is meaning? 41

Case study: three differences that make a difference 44

Information into meaning 47

Communication - between transmission and ritual 49

Performativity and interactivity 51

The upper and lower thresholds of communication 55

Programmable media 57

Part II Media of three degrees 59

4 Media matters: the material conditions of communication 61

Determination in the first instance 62

Material media of three degrees 64

Case study: three-step flow 71

From matter to media 74

A fourth degree 80

5 Media meanings: the discourses, genres, and modalities of communication 83

The medium was the message 84

Media and modalities 85

Is there a text in this network? 88

Case study: searching media - search engines 92

Meta-communication in three degrees 94

Turns and transitions 100

6 Media institutions: between agency and structure 103

Institutions-to-think-with 104

The duality of communication 105

Case study: what's mobile in mobile communication? - mobile telephones 108

The right to communicate 110

Some rights reserved 117

Part III The double hermeneutics of media and communication research 123

7 Media of science: doing communication research 125

Signs of science 126

New media, old methods 127

Information and inference 131

Case study: generalizing about generalization 140

Unification in the final instance 142

8 The future of communication: pragmatism between modernism and postmodernism 147

"Nothing is as practical as a good theory" 148

Theories in practice 149

Modernist pragmatism 151

Postmodernist pragmatism 156

Case study: cartoon communications - the Fyllands-Posten Muhammad cartoons controversy 160

A third way 163

References 167

Index 189

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