Media Convergence / Edition 1

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How will people access digital media content in the future?

What combination of TV, computer or mobile device will be used?

Which kinds of content will become commonplace?

Rapid changes in technology and the media industries have led to new modes of distributing and consuming information and entertainment across platforms and devices. Breaking news is delivered by email alerts or RSS feeds, and audiovisual content is read, listened to or watched at a convenient time, often while on the move.

The process of 'media convergence' has far broader policy implications for ownership and audience access to diverse information. Dwyer critically analyses the political, economic, cultural, social, and technological factors that are shaping these changing media practices.

There are examples of media convergence in everyday life throughout, including IPTV, VoIP and Broadband networks. The impacts of major traditional media players moving into the online space is illustrated using case studies such as the acquisition of the social networking site MySpace by News Corporation, and copyright issues on Google's YouTube.

This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation.

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Product Details

  • ISBN-13: 9780335228720
  • Publisher: McGraw-Hill Companies,Inc.
  • Publication date: 2/1/2010
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 6.90 (w) x 9.50 (h) x 0.70 (d)

Meet the Author

Tim Dwyer lectures at Sydney University, Australia, and is the Postgraduate Research Coordinator in the Department of Media and Communications.
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Table of Contents

Series Editor's Foreword xiii

Acknowledgements xv

Introduction 1

Studying media convergence 5

Mediatizing convergence and cultural change 6

Industrial convergence 9

Technological convergence 12

Regulatory convergence 14

Industry consolidation, media convergence, democracy 16

Web 2.0 and network convergence 17

The Internet, advertising and search businesses 18

Conclusion 20

Further reading 22

1 Interpreting Media Convergence 24

Introduction 24

Production, distribution, consumption 26

Convergence and market freedom 27

Co-evolution of old and new media 30

Internetization and mediatization 32

Video and the new 'distribute-it-yourself' ethos 34

After 'Web 2.0' 37

The network society and network intensification/extensification 40

Mobilities 42

Conclusion 45

Further reading 46

2 Traditional Media Moves Online 47

Introduction 47

Next year's model 48

Shifting advertising practices 52

Acquiring online assets 54

New media deals and 'taking it private' 60

Online news and diversity 65

Conclusion 67

Further reading 68

3 Media Ownership and the Nation-State 69

Introduction 69

Rationales of pluralism and diversity 70

Public interest discourses and citizenship 73

International developments 79

Nation-states compared 111

Conclusion 115

Further reading 116

4 Audiences of Neoliberal Imaginaries 118

Introduction 118

Networked individualism 120

Propaganda revisited 125

Multichannelism, 'the long tail', interactivity 128

Voices in neoliberal media markets 129

User content and 'audiencing' 131

Conclusion 132

Further reading 133

5 Living at the Network Edge 134

Introduction 134

Accounting for broadband 137

Rethinking USOs for broadband networks 138

Broadband convergence 147

Net neutrality 151

Digital delays 153

Conclusion 156

Further reading 156

6 Conclusion 158

Information infrastructures, diversity, scale 161

New welfarist models of media communications policy 165

Informationalism and democracy 167

The view from here 169

Further reading 171

Glossary of Key Terms 172

References 178

Index 193

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