Media Design : The Practice of Communication Technologies / Edition 1

Media Design : The Practice of Communication Technologies / Edition 1

by Jacqueline M. Layng, Terre Rosner
     
 

ISBN-10: 0130610283

ISBN-13: 9780130610287

Pub. Date: 05/28/2003

Publisher: Prentice Hall

This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully. Explains and models proper design principles, which are sorely missing in

Overview

This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully. Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmony—thoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout. A valuable reference for professionals in public relations, advertising assistants, marketing assistants, and administrative assistants.

Product Details

ISBN-13:
9780130610287
Publisher:
Prentice Hall
Publication date:
05/28/2003
Edition description:
New Edition
Pages:
192
Product dimensions:
8.00(w) x 10.00(h) x 0.20(d)

Table of Contents

1. Media Harmony.

2. The Medium Is Message?

3. Perception.

4. Visual Technology.

5. Audio Technology.

6. Digital Video.

7. Digital Presentations.

8. Graphic Design for the WWW.

9. Default Design.

10. New Technology.

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