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Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives.
Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics:
*media ownership and media diversity and localism;
*conceptual and methodological issues in assessing media diversity and localism;
*minorities, media, and diversity; and
*contextualizing media diversity and localism: audience behavior and new technologies.
This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.
Contents: Preface. P.M. Napoli, Introduction: Media Diversity and Localism—Meaning, Metrics, and Policy. Part I: Media Ownership and Media Diversity and Localism. J. Waldfogel, Should We Regulate Media Ownership? R.B. Horwitz, On Media Concentration and the Diversity Question. P. DiCola, Employment and Wage Effects of Radio Consolidation. P.J. Alexander, B.M. Cunningham, Public and Private Decision Making: The Value of Diversity in News. A Halavais, Convergence of Newspaper Election Coverage: 1992-2000. Part II: Conceptual and Methodological Issues in Assessing Media Diversity and Localism. S.G. Verhulst, Mediation, Mediators, and New Intermediaries: Implications for the Design of New Communications Policies. S. Braman, The Limits of Diversity. S.S. Wildman, Indexing Diversity. S.D. McDowell, J. Lee, Tracking "Localism" in Television Broadcasting: Utilizing and Structuring Public Information. M. Cooper, When Law and Social Science Go Hand in Glove: Usage and Importance of Local and National News Sources—Critical Questions and Answers for Media Market Analysis. Part III: Minorities, Media, and Diversity. L.M. Baynes, White Out: The Absence and Stereotyping of People of Color by the Broadcast Networks in Prime Time Entertainment Programming. C.M. Bachen, A.S. Hammond, IV, C.J.K. Sandoval, Serving the Public Interest: Broadcast News, Public Affairs Programming, and the Case for Minority Ownership. Part IV: Contexualizing Media Diversity and Localism: Audience Behavior and New Technologies. J.G. Webster, Diversity of Exposure. M. Hindman, A Mile Wide and an Inch Deep: Measuring Media Diversity Online and Offline. E. Hargittai, Content Diversity Online: Myth or Reality? E.P. Goodman, Proactive Media Policy in an Age of Content Abundance.