Media Economics: Theory and Practice / Edition 2

Media Economics: Theory and Practice / Edition 2

by Alison Alexander
     
 

ISBN-10: 0805818421

ISBN-13: 9780805818420

Pub. Date: 03/28/1998

Publisher: Taylor & Francis

U.S. economists review the economic structures of media economics and provide descriptions of practices within the particular sectors of American media. The overall value and structure of the domestic and international communications industry is presented from a mainstream perspective in a series of four contributions, while the remaining nine papers provide

Overview

U.S. economists review the economic structures of media economics and provide descriptions of practices within the particular sectors of American media. The overall value and structure of the domestic and international communications industry is presented from a mainstream perspective in a series of four contributions, while the remaining nine papers provide overviews of the economics of daily newspapers, books and magazines, broadcast and cable television, Hollywood, radio, advertising, and Internet media. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780805818420
Publisher:
Taylor & Francis
Publication date:
03/28/1998
Series:
Routledge Communication Series
Edition description:
Older Edition
Pages:
320
Product dimensions:
6.04(w) x 9.00(h) x 0.82(d)
Lexile:
1420L (what's this?)

Table of Contents

Prefacevii
IEconomic Value and Structure
1An Introduction to Media Economics Theory and Practice3
2Economics and Media Regulation49
3Structure and Change: A Communications Industry Overview69
4The Economics of International Media85
IIIndustries and Practices
5The Economics of the Daily Newspaper Industry109
6The Economics of Books and Magazines127
7The Broadcast Television Networks149
8The Economics of the Cable Industry173
9The Economics of Hollywood: Money and Media193
10The Economics of the Contemporary Radio Industry207
11The Economics of the Recording Industry221
12The Economics of the Advertising Industry249
13The Economics of Online Media265
Glossary283
Author Index295
Subject Index299

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