Media Economics, Second Edition / Edition 2

Media Economics, Second Edition / Edition 2

by Alan B. Albarran
     
 

Product Details

ISBN-13:
9780813821245
Publisher:
Wiley
Publication date:
03/20/2002
Edition description:
2ND
Pages:
256
Product dimensions:
9.00(w) x 6.00(h) x 0.55(d)

Table of Contents

Prefacevii
I.Introduction
1.Why Study Media Economics?3
II.Principles of Media Economics
2.Economic Concepts13
3.Understanding the Market26
4.Evaluating Media Markets42
III.The Broadcast, Cable and Satellite Television and Internet Industries
5.The Radio Industry59
6.The Television Industry72
7.The Cable and Satellite Television Industries86
8.The Internet Industry102
IV.The Motion Picture and Recording Industries
9.The Motion Picture Industry119
10.The Recording Industry132
V.The Print Industries
11.The Newspaper Industry147
12.The Magazine Industry161
13.The Book Industry172
VI.Media Economics Research
14.Issues in Media Economics Research187
VII.Supplements
Appendix AReference Sources for Media Economics Research197
Appendix BCommonly Used Financial Ratios207
Glossary of Key Terms209
Index217

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