Media Economics, Second Edition / Edition 2

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Editorial Reviews

Providing an overview of media industries, this book offers introductory chapters examining the foundations of media economics and chapters focusing on the major players and economic forces at work in radio, television, cable, Internet, motion pictures, recording, newspapers, and book publishing. On the whole, it provides an introduction to economic concepts, and principles, and their application to the media industries. Numerous tables, figures, and graphs support the text. A glossary is included. Albarran teaches in the Department of Radio, Television, and Film at the University of North Texas. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780813821245
  • Publisher: Wiley
  • Publication date: 3/20/2002
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 256
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.55 (d)

Meet the Author

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

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Table of Contents

Preface vii
I. Introduction
1. Why Study Media Economics? 3
II. Principles of Media Economics
2. Economic Concepts 13
3. Understanding the Market 26
4. Evaluating Media Markets 42
III. The Broadcast, Cable and Satellite Television and Internet Industries
5. The Radio Industry 59
6. The Television Industry 72
7. The Cable and Satellite Television Industries 86
8. The Internet Industry 102
IV. The Motion Picture and Recording Industries
9. The Motion Picture Industry 119
10. The Recording Industry 132
V. The Print Industries
11. The Newspaper Industry 147
12. The Magazine Industry 161
13. The Book Industry 172
VI. Media Economics Research
14. Issues in Media Economics Research 187
VII. Supplements
Appendix A Reference Sources for Media Economics Research 197
Appendix B Commonly Used Financial Ratios 207
Glossary of Key Terms 209
Index 217
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