Media Effects: Advances in Theory and Research / Edition 3

Media Effects: Advances in Theory and Research / Edition 3

by Jennings Bryant
     
 

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ISBN-10: 0805864504

ISBN-13: 9780805864502

Pub. Date: 12/18/2008

Publisher: Taylor & Francis

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on

Overview

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Product Details

ISBN-13:
9780805864502
Publisher:
Taylor & Francis
Publication date:
12/18/2008
Series:
Routledge Communication Series
Edition description:
New Edition
Pages:
656
Sales rank:
484,144
Product dimensions:
7.00(w) x 9.90(h) x 1.10(d)

Table of Contents

Prefaceix
1News Influence on Our Pictures of the World1
2Exemplification Theory of Media Influence19
3Growing up with Television: Cultivation Processes43
4Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes69
5Media Priming: A Synthesis97
6Social Cognitive Theory of Mass Communication121
7Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion155
8Intermedia Processes and Powerful Media Effects199
9Resurveying the Boundaries of Political Communication Effects215
10Effects of Media Violence269
11Fright Reactions to Mass Media287
12Effects of Sex in the Media307
13Minorities and the Mass Media: Television into the 21st Century333
14Media Influences on Marketing Communications353
15Vast Wasteland or Vast Opportunity? Effects of Educational Television on Children's Academic Knowledge, Skills, and Attitudes397
16Communication Campaigns: Theory, Design, Implementation, and Evaluation427
17Effects of Media on Personal and Public Health453
18The Third-Person Effect489
19Individual Differences in Media Effects507
20The Uses-And-Gratifications Perspective of Media Effects525
21Entertainment as Media Effect549
22Social and Psychological Effects of Information Technologies and Others Interactive Media583
Author Index603
Subject Index629

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